Everything You Need to Know About Finding Crypto Search Engine Optimization Services
Search engine optimization, or SEO, is the process of optimizing a website to appear higher in Google search results. Today, a growing number of digital marketing agencies specialize in crypto SEO.
The crypto industry surged in growth in 2017. As the industry grew, so too did the number of agencies offering crypto SEO services.
You don’t have to look far online to find digital marketing agencies making enormous promises about their SEO services. Some agencies are so bold that they guarantee first page rankings for key cryptocurrency terms. Other agencies claim to have “decades” of crypto SEO experience – despite the fact that cryptocurrencies didn’t exist before 2009.
Whether you’re hiring a crypto SEO company, exploring crypto SEO pricing, or offering your own crypto SEO services, here’s a brief introductory guide to crypto search engine optimization.
How Does Crypto SEO Work?
Crypto SEO works in a similar way to any type of SEO. With a careful blend of content marketing, linkbuilding, and keyword optimization, your website can rank higher than its competitors on Google’s search results pages for key crypto search words.
As with other industries, crypto’s biggest search terms are extremely difficult and costly to target. A keyword like “buy bitcoin”, for example, is going to take a lot of time and effort to target. You’re competing with multimillion dollar companies and some of the most reputable cryptocurrency exchanges in the space.
That’s why many crypto SEO firms will start by targeting longtail keywords. They might target more niche search phrases like, “buy bitcoin in Madagascar.” By gradually growing a website’s search presence over time, a crypto SEO firm can eventually start targeting keywords with higher search volume.
Crypto SEO for Initial Coin Offerings (ICOs)
Many companies hire SEO firms prior to launching an ICO. A good crypto SEO firm can put your initial coin offering (ICO) in front of as many potential investors as possible online.
There have been thousands of ICOs since the beginning of 2017. Investors have become wary of ICO scams. Even the most legitimate-looking ICOs have often turned out to be scams. In other cases, companies have over-promised and under-delivered, releasing a final product that looks nothing like what was promised in the whitepaper. A good crypto SEO service will distinguish your ICO from the pack with effective ICO SEO.
ICO advertising can often involve a pay per click (PPC) ad campaign. Advertisers like Facebook and Google famously banned all types of cryptocurrency ads earlier in 2018 after a growing number of scams in the industry. Today, however, things have changed, and Google and Facebook both recently overturned their crypto ban for reputable publishers. That means it’s one again possible to advertise legitimate ICOs on Google, Facebook, and other major advertising networks.
Cryptocurrency Website Design
Many ICO companies offering crypto SEO services will also offer cryptocurrency website design.
Cryptocurrency website design isn’t altogether different from ordinary web design. There’s no special web design style used in the crypto industry. Crypto websites don’t have unique layouts or page design compared to ordinary websites that advertise products or services.
Overall, good cryptocurrency website design involves crafting a unique website customized to your needs, services, and product. Ideally, the crypto SEO firm you hire will have firsthand experience with building previous crypto websites in your niche. If you’re building a crypto exchange platform, for example, then you want a web development company with a history of building fast, responsive crypto exchange websites.
Be Wary of Crypto SEO Gurus Who Make Absurd Promises
Search engine optimization is a legitimate industry worth billions of dollars a year. However, some SEO gurus can make the industry look like one big scam.
The same holds true for crypto SEO specialists. You don’t have to look far online to find crypto SEO firms making absurd promises to clients. They might guarantee first page rankings, for example, or claim to have special connections with crypto exchanges.
Here’s the thing: cryptocurrency is a brand new industry. There are few genuine crypto SEO experts out there.
That’s why it’s important to be wary when dealing with crypto SEO firms. Make sure the company you hire is backed by legitimate experience. Make sure they understand the unique world of crypto – including how to market to cryptocurrency audiences.
In many cases, the best crypto SEO firm isn’t one that specializes in crypto SEO: it’s one that has demonstrated effective work across other industries in the past. A good SEO company can adapt its services to any niche. The world’s best SEO firms have decades of experience providing effective services across multiple niches.
By remembering the lessons above, you can ensure you hire the best crypto SEO services for your unique needs.