As a smart entrepreneur, it makes sense to establish thought leadership in your niche on as many platforms as possible.
You can create new content for every platform, but it’s more efficient to refresh a set of your ideas into many formats. After publishing a master content piece on your site, you can spin it into native formats of other platforms. For instance, you can answer questions on Quora that are related to your top-performing blog posts. And link it back to the blog posts on your site.
You can also republish posts in full – remember to switch the headline, subheadlines, introduction, and conclusion as these are the most-read parts of the article.
Such repurposing lets you maintain a regular publishing cadence on multiple platforms and enables you to build a native audience on all prominent platforms.
Pro Tip: Adam Enfroy recommends a counterintuitive approach to repurposing. Instead of conversion into other formats, he goes after ‘maximizing the quality of the blog content itself over time.’ He shares his strategy in detail and the results he has achieved below:
“None of my posts that are ranking #1 on Google for top keywords started there. It took a long time. Maybe the post was published at a length of 2,000 words. I will then update it to three, four, five, and six thousand words. By using the best SEO tools, doing competitive research, matching reader intent, and increasing my content’s quality, I’ve seen blog post traffic increase by 20x or higher.”
If the strategy feels more suitable for your business, then you can experiment with it!