300 hours.
That’s the amount of time people spend on YouTube watching videos every single minute. Do you know what that means?
Creating a great video is not enough. You need to know how to get the attention of people and how to promote it.
In other words:
Your video content has to be easier to find, easier to click, and insanely great to watch. You can effortlessly do that without feeling overwhelmed.
Well, here’s the good news:
In this post, I’ll show you How to get views on YouTube. Let’s start.
YouTube Keyword Research: The 2 Easy Steps to Find Keywords
YouTube marketing starts with finding in-depth keyword research or market research. You need to generate a list of keywords your customers are using to search for videos on YouTube.
First Method: Use YouTube Suggest Feature
A free method you can rely on is the YouTube suggest feature. All you need to do is head over to YouTube and type the first keyword.
As you type, YouTube will suggest several keywords in the dropdown box to figure out what you are potential searching.
The next thing you can do is write down the list of keywords on a spreadsheet.
Second Method: Try keyword.io
Keyword.io is an excellent to a tool for generating potential keyword ideas. It has an inbuilt function that stores potential keywords.
You can customize your result by filtering based on the monthly searches and competition. When you are looking for these keywords, make sure that your monthly search volume is at least 300.
In other words:
You need to make sure that each keyword has a decent volume. Finally, make sure to add VidIQ chrome extension to find out potential video tag.
As you browse on YouTube and watch different videos, you will notice Keywords in the tag you may have never thought.
Create A High Retention Video
Make sure you create videos people want to watch. In other words, high-retention video.
The amount of videos people watch is audience retention. Audience retention is one of the huge ranking factors on YouTube.
If your videos make people watch it to the end, YouTube will rank your videos and show it to more people. Sometimes, YouTube will make the videos appear on people’s feed if you have an interactive video.
The question is:
How do you make a high-retention video? You’ll need a few things:
- A great story/ writing
- Editing
- Composition
Most YouTube videos I have watched don’t have a great story. The majority of businesses believe they have a boring product that won’t fit into a story.
But with a little bit of creativity, you can make an amazing story for videos.
Editing is crucial and time-consuming part of video creation. The editing process starts with the scripts. Then it moves to the clips to make sure that the actions follow everything.
Composition is all about making sure your videos turn out great. It includes things like having a storyboard and throwing engagement effects.
If you manage to pull out all those three things together, you will get lots of views on YouTube.
Besides these, they are other ranking factors that YouTube takes into consideration.
Video Comments
Comments send a strong signal that people like your videos on YouTube. It takes a lot of effort for someone to write a comment on YouTube. Any time you make your video, make sure that it is engaging enough to attract comments.
Views on Your Channel
Views are like votes. If more people watch your videos, YouTube will increase your ranking. The question that now bothers you is:
How to get views on YouTube? They are two ways: You can either buy these views through advertising or from different vendors. Second, you can also take a long route and ask people to watch your videos.
Video shares
Look at it this way: people don’t share boring videos. People love spreading words about things that make them look good. Videos that reinforce their ideas and support their belief. The more shares you have on your videos, the more views you get.
Optimizing YouTube Video
Before you think of doing any promotion to get views and shares. Make sure your videos are optimized for ranking. Here are a few things you can do:
Filename
The filename needs to have a target keyword. It works like a website. For instance, if you upload an image, you will need to name put a focus keyword on the image so that the search engine can know what your image is about.
The target keyword needs to be the same as the title. Next time you upload your videos make sure that the keyword is in the filename.
Video title
Brian Dean from Backlinko states that the title of your video should be at least 5 words. The idea behind this is for you to target keywords with long phrases.
Like with a blog post, you will have a slight SEO edge when you place your keywords at the beginning of every title.
For instance, let’s say you are trying to rank for the title ” English bulldog training, you will want the title to be: “English bulldog training: Learn the 5 tricks.”
Video descriptions
Like a meta description, a good description will tell YouTube what your videos are all about.
An excellent description will earn you higher rankings. Here are the basics guideline of creating a good description.
- Make sure your keywords appear within the first 25 words
- The descriptions need to be at least 250 words
- The keywords need to appear in the descriptions at least 2 to 4 times.
Bottom Line About Getting YouTube Views
It’s not that hard to get those views. But I would like to emphasize one point. Before you do any promotion, make your that you have optimized your keywords well in the copy.
The biggest problem most people make is promoting their videos while they have not done enough optimization. If you want more views, make sure optimization is right.