5 sources and a process to help identify a penalty which reduces yours organic search traffic
Given the importance of organic search to many businesses, keeping on top of the latest ranking factors for SEO and, in particular, the changes to Google’s ranking algorithms and webspam penalties, is a major concern for most businesses and a full-time job for many today.
If it’s not your full-time job, discovering about a penalty will be a nasty shock and the names of the different webspam penalties can be confusing. To help keep marketers up-to-date with the changes that matter, we regularly update our 7 Steps guides summarising the latest changes and in this post we recommend 5 sources and a process shown in an infographic.
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5 sources to find out about the latest Google updates
You can also glean a lot about the latest algorithm changes you may be subject to from specialist communities for SEOs. I talked to Dave Chaffey about what he recommended – these are the ones he recommended to check out if you’re worried you have been affected by a recent penalty or new webspam filter.
A process for troubleshooting penalties
Promodo’s Troubleshooting Google Penalties infographic gives a simple introduction with a practical process chart to take you through the steps of how to ‘get your organic traffic back’ and the associated tools to help along the way. It’s a little dated now, but the main factors of the Penguin and Panda updates it describes still apply.
