Online videos are both powerful and underused. Video content is now more in demand than ever before. Thanks to the power of social media and mobile usage, text is quickly finding it’s way to the back burner, while video is getting absorbed, shared, and created at faster rates than ever before.
For website and blog owners, this is an amazing opportunity to start creating better content for your audience, while also increasing conversions and lead generation along the way.
Do you currently use video in your marketing and content creation efforts? Ask any content marketing guru and they’ll tell you why you can’t miss out on using video to amplify your marketing. Video content has a lot of potential to engage audiences and boost lead conversion. Humans love watching videos – no matter where they are. Half of the total internet traffic comes from videos. Videos are a lot more effective is because of the fact that the human brain processes videos 60,000 times faster than text.
If you plan to boost the conversion rates for user sign up, lead generation or even sales of different products and services through your WordPress site, you should definitely create more online videos and use them in a strategic manner.
To help with this process, below sure to consider some of the useful tips below.
Answer Customers’ Questions
Visitors or prospects have multiple concerns which compel them to leave a WP site without taking the desired action. Some of them don’t completely understand how your product or service can actually help them while others simply don’t know what to do with it after coming to the WP site.
Videos can help you answer all the key questions of the target customers – in a more effective and interesting manner. Using a video to answer, you can influence the viewer without reaching out to them in person. Whether you want to explain the usage of your product or offer more clarity on certain aspects of your services, you can do it all using video. All you need to keep in mind is that you story is simple and relatable to the customer.
If you can successfully shift the spotlight on the customer and make them the star of the show, you’ll convert more of them.
Create an Explainer Video with a Great Storyline
With all the attention video content is getting these days, more people are looking to Google Video and YouTube to find answers to their most sought after questions. This also proves that people are more interested in watching a video and learning through audio and visuals, versus reading text.
This also makes way for explainer videos, and a new way to better engage with your audience through such content on your own sites.
In the past, the problem with explainer videos, is that they were complicating and expensive to make. However, now through the use of online video creation tools, it’s faster, cheaper and easier than ever.
In order to create an explainer video that works for your website or brand, while also connecting with your audience and providing value, you will need to have a few things in place. Such factors include:
- Finding the right structure for your video
- Coming up with a story to tell your audience
- Finding the right visuals to match the message
- Including great audio to communicate with your viewers
- Using the right video creation tool specifically for explainer videos
For more resources and guidance on how to create white board animations and visual content for your audience, be sure to read through this explainer video tips.
Include a Lead Capture Form in Your Video
Have you heard about in-video lead forms? It’s possible to insert lead forms anywhere you want in a video. But before you start to use this technique, there are two variables that you should take into account – a) Your content and b) Your audience. While you already know how content and audience go hand in hand, you need to take a relook at both in the context of video lead conversion.
When using lead forms inside video, you should combine the form strategy with content in the right way. First, you need to make sure your video content is good enough to incite customers to part with their information and then you need to ask for that specific information at the right time. The lead form can be placed anywhere in the video – beginning, middle or end.
According to a survey conducted by Wistia, lead forms inserted in the first 10-20% of the video generate highest conversions. Do some testing and find out what works best in your case.
Use a Custom Thumbnail
When it comes to increasing WP lead conversion with videos, you can never ignore the potential of thumbnails. Video thumbnails are small, but they have proved to be a great marketing tool. Using custom thumbnails, you can quickly cut through the clutter and grab the attention of the target audience.
If you need an example, look no further than YouTube. Nearly all of their top ranking videos have custom thumbnails, as they grab more attention and definitely get people to click.
We live in a fast-paced world where viewers can make or change decisions in a few seconds. If the thumbnail of your video isn’t attention-grabbing and relevant, most people will ignore it – even when the content packed inside is valuable. Thumbnails are much more significant than you may have thought. When uploading videos, many video channels choose thumbnails automatically. However, there are tools that you can use to create your own thumbnail and then upload them to your videos on different online video sharing platforms.
While the thumbnail of your video has to be simple and attractive, it should also be a good match for what is inside the video. Using a smiling human face in the thumbnail is a tested way to boost play rate and conversion.
Keep it Short
It’s easy to lose the audience’s attention in a long video. If you check out some of the most successful online videos, one thing that you’ll find common among them all is that they are short. Before you start creating videos, you should ask yourself how much of the viewer’s time you’re going to take up.
Since the viewer’s attention span is shorter, the videos you create to increase WP lead conversion also need to be short. If you have longer videos, you should chunk it down into multiple short videos.
Whether you’re answering a question or telling a brand story, you should not make the video longer than 10 minutes at any cost. However, it’s always a good idea to split test shorter and longer videos with your audience to see when and where they are dropping off.
Oberlo recently pointed out that “The average user spends 88% more time on a website with video” versus a site with just straight text and image content.
So, while you keep your videos short, don’t forget their quality. User engagement and value provided are always key focuses that you want to include in all of your videos, however, there is no amount of set time that you need to fill to meet these goals.
As mentioned earlier, it’s always a good idea to experiment with different lengths of videos and find out what suits your case best.
Run Online Video Ads
You may have already been using digital ads to increase site conversions. Digital ads offer an excellent way to reach out to prospects with laser targeted messaging. But have you considered using video ads?
Videos add more effect to a digital ad. If you plan to target a specific group of people and want to generate the highest rate of conversion, you should use videos to address their key pain points.
Thanks to the massive rise in mobile usage for websites and social media, click-through rates for Facebook video ads are the highest of all online ad formats. As compared to static images, videos in ads capture and holds the attention of prospects quite effectively.
Video isn’t the future. It’s right now!
If you’re a WordPress site owner looking to increase lead conversion, it’s time for you to start creating more videos.
One of the best reasons for doing this is to identify the key problems of your prospects and use videos to address them one by one.
To accomplish this, take advantage of the many tools and drag and drop builders that make the process of video content creation so much easier. And don’t forget to give your videos a professional and personal touch in the process.
