Viewing websites only on desktop browsers seems like a distant memory. Today, users are visiting and interacting with all types of websites on their mobile phones and tablets. The convenience of being able to check out a website on your mobile phone provides incredible benefits to businesses. In fact, according to Statista, in 2021, mobile e-commerce could make up nearly 73% of e-commerce sales and rake in some $3.5 trillion.
If a consumer needs a product or wants to search for information, they can pick up their phone and in just a couple of clicks they can discover your website and make a purchase. But not all websites are optimized for mobile — maybe your website is one of them? That means you’re missing out on a ton of potential revenue. Let’s change that.
Here’s how to increase your mobile conversions.
1. Make Sure Your Site is Mobile-Optimized
The first step to increasing your mobile conversions is to make sure your site is mobile-optimized. After all, if your website visitors are unable to properly view your site from their mobile phones, obviously that isn’t good news for your mobile conversions. There are a number of ways to make your website more mobile friendly. The first is choose a responsive theme. A responsive theme is able to respond to the user’s behavior and environment based on screen size, platform, and orientation. So, make sure to choose a responsive WordPress theme for your website.
Some other ways to make your website more mobile-friendly include:
- Follow Google’s best practices for improving mobile page speed
- Compress your images using an image optimization plugin
- Make site navigation easy for users
- Don’t use flash
- Use Google’s mobile testing tool to test for mobile SEO
Optimizing your website for mobile will not only increase your conversions, but drive more traffic to your site and improve your ranking in search engine results. More traffic to your site means more opportunities for conversions.
2. Use Mobile Optins
You can’t always convert a website visitor into a customer on their first visit. Most of the time a user will visit your websites multiple times before they’re ready to buy. This means though, that you also run the risk of users visiting your website and not returning. Instead of letting that happen, you need to be capturing their emails so you can turn them into leads.
You can easily do this on your website using a lead generation tool like OptinMonster. Luckily, you can now do it on your mobile site too. OptinMonster recently released 42 mobile-specific popup templates.
These popups are designed specifically for mobile but still have the same sleek look that you get on a desktop. Plus, these mobile optins include automatic device targeting so there’s no need to set special device-specific display rules to make sure your optin only shows on mobile or tablets.
When you turn your website visitors into leads by encouraging them to sign up for your email list, it’ll be much easier to turn them into customers.
3. Add Attractive Images and Video
With so many distractions on mobile, it’s important to offer eye-catching content to keep the attention all on your website. So, if you want to capture the attention of users on a small screen, you need to add attractive images and video to your website. Think about it, what’s more engaging? A wall of tiny text or a great-looking photo or entertaining video? In fact, according to Jeff Bullas, content with images get 94% more total views.
Take a look at this design example for Apple’s mobile site below. The focus is put on their sleek products by showcasing a high-quality image front and center.
Don’t go overboard with images and video though. Too many images are distracting to users and can actually decrease conversions. Focus on quality over quantity.
4. Build Trust with Visitors
Increasing trust with your site visitors is a key part of increasing mobile conversions. The more your website visitors trust you and your company, the more likely they’ll be to buy from you. There are a number of ways to build trust with your visitors including showing social proof on your website, displaying customer reviews, adding trust badges to prove you have a secure website, and more.
Another way to boost trust with your audience is by showing that you’re available to talk to. Customers feel good when they know that they can easily contact a business, speak to a real person, and get answers to their burning questions. You can show your audience that you’re available by displaying contact information and adding live chat to your website. Something that’s really important for mobile conversions though is click-to-call. This allows mobile users to tap a button and instantly give your business a call. So, make sure you add a click-to-call feature on your mobile site.
5. Make it Easy for Visitors to Pay
Of course, if you want to increase your mobile conversions, you need to make it easy for mobile visitors to pay. According to statistics, 26% of people abandon their carts during checkout because the checkout process was too long or complicated. You need to make the checkout process for mobile users as smooth as possible.
Aside from improving the checkout process by adding a guest checkout option, using a progress indicator, and so on, consider allowing visitors to use digital wallets like Google Pay and Apple Pay. Google Pay and Apple Pay reduces the clicks and amount of typing for the consumer by letting them checkout using their address and payment information that’s stored in their Google or Apple account. The less work they have to do, the more likely they’ll complete the purchase.
Over to You
Don’t miss out on revenue from mobile users anymore. With these tips for how to increase your mobile conversions, you’ll be able to turn your mobile site visitors into happy customers in an instant. No matter how users are viewing your site, it’ll be optimized to explode your conversions.
