The new age of social media communication has also lead to a new world of customer data and insight, and ways in which to reach people through our marketing and outreach.
And there’s significant value in doing so – while there are still debates to be had as to how much data is too much, or how much you need to know about your audience, as more brands utilize data to better personalize and focus their marketing efforts, they’re effectively raising the bar for all others. If you’re not moving in step, you may soon yourself falling behind.
The data trend is highlighted in this new infographic from Semarchy, which outlines some of the key benefits of consumer data and using it to enhance your marketing efforts.
