How to Monitor Your Competitors to Boost Content Reach and PR ROI

You can’t really tell how strong your brand is until you compare it against your competitor’s.

Their social media strategy, how they work with influencers, and their broader PR approach – they all show you where you stand in the industry, and how you can improve to win against the competition.

That sounds impressive. But it’s easier said than done. How and where do you start?

To help you out, we’ve partnered up with SimilarWeb to showcase the competitive analysis strategies PR and content experts use to stay ahead of their competitors.

If you don’t already know SimilarWeb, they offer in-depth website traffic and engagement analytics.

With Mention you can track social and web mentions of your brand and any of your competitors; with SimilarWeb you can find out the impact of these mentions – traffic, engagement, ranking – on any website.

Amplify your PR and content efforts with competitive monitoring

In this exclusive live event, Jessica and I will be covering:

• Tracking & Reporting: measure the impact of your PR strategy on social and the web by tracking when and where you and your competitors are mentioned.
• Market Share Analysis: Benchmark how you stack up against your competitors on social media and on the web.
• Influencer Discovery: find VIPs talking about your industry to partner with.
• PR Coverage: increase your reach and ROI by discovering new press outlets.
• Content & SEO Optimization: discover hot topics in your industry and what’s working for you and your competitors.

As always, there’ll be a live Q&A session at the end for all your burning questions.

Save your spot now!

About Jessica Bohm

Jessica is a Product Marketing Manager at SimilarWeb. SimilarWeb’s market intelligence solutions provide customers with insights into their digital market for any website or app across all industries worldwide.

Businesses like Ebay, L’Oreal, Google and AirBnB, use SimilarWeb’s insights to understand, track and grow their market share.

Register for our joint webinar here.

Joei Chan

Content Marketer @Mention

Joei is a Content Marketer at Mention, where she turns dry, uninspired content to engaging narratives. Or at least she tries to. Is usually eating otherwise. Connect with her on Twitter @joeei.