It’s just a truth of life: Not everyone responds positively to the same marketing messages.
And not just because your contacts are all individuals with completely different preferences, but because their spending habits and budgets vary as well!
Which is why today, we’re sharing a quick and easy way for you to segment your list and target customers based on their average order value (AOV).
Segmenting your list by average order value is a smarter way to prime your audience for sales… because you know you’re sharing offers that suit their spending habits!
Now, you’ll want to make sure you have an eCommerce integration already set up so Sendlane is able to pull in the purchase history for your customers.
In today’s example we’ll use Shopify!
If you have a Shopify store and have yet to set up this integration, no worries! Here’s a step-by-step guide to set up Deep Data for Shopify.
Next, jump over to the Audience section in your navigation menu & select Segments from the drop down.
Select New Segment to get started!