How to Start a Successful Online Store in 2019?
Don’t start an online store until you go through this article. Lots of peoples that are starting an online store and they make the same mistakes over and over again. I want to prevent that, therefore I’ve made this article.
So in this article, you will teach you how to start an Online Store in six simple steps. You can easily follow these six steps to create your online store and make it succeed.
Here we’re sharing the top six methods which you need to implement on your website.
Getting Started with Building an Online Store
These six simple steps are:
- Get a Domain Name
- Pick A Shopping Cart
- Merchant Services
- Keyword Research
- SEO
- Add Your Products
So let’s dive into all six steps,
Get a Domain Name
The first one and one of the easiest one is getting a domain name. You can get Domain Name from all kinds of different sites like godaddy.com or namecheap.com.
When getting a Domain name keep in mind a couple of things. The Domain Name will be going to represent your site and your company and also check that the domain registrar wouldn’t charge a hefty amount on domain name renewals…
So your Domain Name should something that:
- Easy to Spell
- Easy to Remember
- Include Keyword
Pick A Shopping Cart CMS
The next step and one of the more important thing are picking a shopping cart. There are a lot of different options out there. You can either get a hosted shopping cart or an un-hosted shopping cart. But if you’re just starting out, I highly recommend getting a hosted shopping cart.
Because then you will focus on your store only without concerning about the technical terms.
The popular shopping cart names are WooCommerce, Shopify, Volution and Bigcommerce.
You will get free 40 days of the trial pack on any of these shopping carts.
Get Merchant Services Set Up
Merchant Service processes all the credit card payments. If you’re going for Shopify you can skip this step.
But without Shopify, you’ll need a separate merchant service to process all the credit card payments.
Once you pick a merchant service also add PayPal as an option for checkout. Because a lot of people prefer to pay from PayPal.
Keyword Research
The next aspect we’ll talk about is keyword research. First of all figure out what keyword you want to target for your product.
After finding the target keyword. You can use the Google keyword planner for keyword research.
Google Keyword Planner will tell exactly how many people are searching that specific key term in a month.
There are various other tools available to check the difficulty of a keyword. You can use Ahrefs, SEMrush and KWFinder to check the keyword difficulty. Moreover, these tools also show the top 10 websites in SERP’s with every single you need to check when finding a profitable keyword.
You also have to check how competitive is your keyword?
Just because it has a lot of search volume doesn’t really mean anything. The shorter the keyword, the higher the competition of that keyword. So it’s better to go for the long tail keyword eg. “Regular slim fit jeans for men”.
SEO
Once you figure out what keyword to target. Now it’s time to implement SEO.
SEO stands for Search Engine Optimization it is a process of ranking higher in SERP’s to get more impressions and sales on your website organically.
SEO basically means trying to get higher up in the search engine results of Google and other Search Engines.
You can hire someone to do SEO of your blog or you can even do it by yourself. You can read about various SEO tutorials on the internet or on YouTube to know how to implement it correctly.
Add Your Products
Finally, the last step to getting your online store ready to go is adding your products. If there are no products on the site, obviously there’s nothing for the people to buy.
If you’re adding any products to your website then here are few key things you should consider while adding your products on your site:
- Good Title
- Good Description
- Good Images
- Discount and Offers
Give them much information as you can about your product. It’ll help customers to take easy buying decisions.
You can also check your competitors on how they implement products, images, and price on their website and you could follow the same steps to add products to your website.
Things to consider before starting a Successful online store
- Niche Down More
So the first thing is you need to niche down more. Your E-commerce store is not niched down enough. It needs to be really more niche down more than that.
Try to think that who is the one person to be who you want to sell your product. Then design your entire site and user experience around that niche. It will also facilitate greater user experience and increase the conversion ratio.
- Let’s your Customers love your Product
How to do that? Let me answer it for you.
Once you figure out your niche deeply then create brand awareness of your product in the online market.
You can implement social media marketing on the internet and let your customers find you.
Another thing that you can get the help of Influencers to market your product on various platforms such as, Instagram, Facebook, Pinterest, and even Quora.
Keep in mind the quality of your product decides everything. So make sure to give enough give enough consideration to your product quality.
If every buddy feels okay about your product, it’s not good. You want some people to love it. You honestly want some people to hate your product.
- Be Unique
You need to be unique. What makes your company unique?
And if you can answer that very basic question, don’t even think about starting a successful online store.
Step back and try to think about what makes your store unique and special in the market.
Why someone would buy from you and it could be something as your personality.
It could be people like to buy from you because your brand has a great social media follower’s audience.
- Don’t Cheap out
The forth quick bonus tip is don’t cheap out it’s very hard to start any kind of business without any money.
A lot of people say I don’t have any money then how do I start an online business?
Honestly go get a job, save up some money, because if you have no money it’s so hard to start an online successful store.
So if you have any question or anything you want to ask me, please leave in the comments down below. I wish luck on starting it!! It’s not easy starting an online store. But you can do it, especially if you’re someone smart enough reading articles like this, so good luck!.
