SEO
Search Engine Optimization, or SEO, is the process that can massively improve a website’s rankings in Google search results. And when it comes to rankings, every little bit matters. One study found that the first organic Google search result gets about 33% of all traffic from that search, while the third result only gets around 9% – and that’s still on page one.
More traffic to your site means more conversions, so it’s important to get SEO right. The good news is, a lot of SEO techniques are very easy to implement yourself, and there are many free resources on the web to help.
Your virtual SEO reading list
The most obvious place to begin is Google’s SEO Starter Guide, which is full of insider tips from the popular search engine itself. Once you’re familiar with Google’s guide, you can branch out to the rest of the internet.
Moz.com offers a wealth of SEO resources for every skill level. Its SEO Learning Center is a great place to start exploring. Similarly, SEO Journal offers a Complete Guide to SEO that you can start with, before taking advantage of the rest of the site. In addition to reading materials, video tutorials offered by experts like HubSpot and Neil Patel can help you learn about SEO at every level, from the basics to the more technical stuff.
Quality, free SEO resources have never been more readily available than they are now, as the digital world responds to the fact that most of the population is stuck inside. Some of the best gestures of goodwill that we’ve seen include:
You can also find more niche pages based on your needs, like our guide to SEO for small businesses.