Creating a successful content strategy requires not only the understanding of how exactly your users search for things or answering their burning questions. It demands focusing on keywords that have a positive trend. That means, the notion and its corresponding keyword is not decreasing in popularity year over year.
Keyword research is generally a time-consuming exercise, but finding keywords with a growing popularity trend one by one can be especially overwhelming. And we marketers don’t like manual work, do we?
In Google Trends, there is a great feature that allows you to lookup a broader scope of keywords related to your niche – that is, a search by “topic”. Compared to “search term”, a topic search gives you a much clearer view on what the users are interested in.