According to a survey conducted in 2018, 32% of all consumers check out a brand’s presence on social media before checking out its website. Businesses have been using various social media platforms such as Facebook, Instagram, YouTube, etc. to be able to reach their audience, and among the different types of content, video is the most favored one.
Nowadays, consumers watch more videos than they ever did. Video is the number one type of content that customers prefer to see from businesses and brands, and because of this ongoing trend, those are taking advantage of it by incorporating more video into their marketing strategy. YouTube is today’s most popular video-sharing website, which is why in this article, we’ll discuss how businesses can take advantage of it to generate more leads and sales. Let’s dive in!
Why YouTube is a must-use platform for businesses:
YouTube has a wide reach
Based on statistics, a lot of people spend from as little as a few minutes and up to a few hours a day watching videos on social media. YouTube alone has more than 30 million visitors per day. 85% of internet users in the US watch online videos each month on any device. In fact, YouTube is the number one market leader among entertainment and video websites in the US, making it the most widely-adopted video channel for marketers.
Consumers prefer video than any other type of content
Based on a study from 2018, 72% of all people would rather use video to learn about a business or brand’s products and services. Video is more entertaining than reading a pure text, which makes consumers more likely to remember products and services that they see on video than they read on a regular text. 95% of viewers will most likely remember a call to action after watching a video rather than reading it in a text format.
How to use YouTube to promote businesses or products?
Advertise businesses and products using video
Videos are entertaining; that’s why they easily capture the attention of the audience. Instead of simply posting photos of the products that you are offering, be creative, and create a short video explaining why your audience should try your products while entertaining them.
You can use YouTube video ads to capture your target market, and you can use YouTube to create a video to showcase your business and your products. Using YouTube’s video ads, your video will be suggested to viewers that are interested in content related to your niche or topic (the same concept that’s used in advertising platforms like Click2sell.co with banner ads).
Include a Call to Action to drive traffic to your website
When you create videos for your business, always include a call to action where you link your businesses’ YouTube channel to your website (or a specific landing page). If you get your audience to engage through your videos and actually click on the call to action links, then more people will visit your website or landing page, which will probably generate more leads and sales.
Tell a story
When you use YouTube to advertise your business or your products, you don’t necessarily have to do hard-selling. You can create videos that show volunteer work that you have done or tell stories about how you have helped people, for example. You can also provide “How To” videos that indirectly promote your business or products. For example, if you are into the baking industry, you can probably show how to bake chocolate chip cookies, for instance.
Another great idea would be to feature testimonials from satisfied clients that have already used your products and services previously. In this way, you can entice your target audience to try your products or services themselves.
Video marketing is increasing over the years and is here to stay, and that’s why you should use YouTube and include it as a part of your business’ marketing strategy.