One of the key advantages of social media marketing is data, and the ability to utilize the information stored on the various networks to better personalize your communications, improving relevancy, and likely response.
But how can you use the available data effectively, and what should you be looking for to improve your outreach?
This infographic from Salesforce outlines some key ways you can use social data to enhance your process.
A version of this post was originally published on the Red Website Design Blog