Both HubSpot Inc. (NYSE:HUBS) and Brightcove Inc. (NASDAQ:BCOV) are each other’s competitor in the Application Software industry. Thus the compare of their analyst recommendations, institutional ownership, profitability, risk, dividends, earnings and valuation.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HubSpot Inc. | 550.22M | 13.88 | 59.48M | -1.66 | 0.00 |
| Brightcove Inc. | 165.48M | 2.23 | 16.75M | -0.39 | 0.00 |
Demonstrates HubSpot Inc. and Brightcove Inc. earnings per share, top-line revenue and valuation.
Profitability
Table 2 hightlights the net margins, return on assets and return on equity of the two companies.
| Net Margins | Return on Equity | Return on Assets | |
| HubSpot Inc. | -10.81% | -27.7% | -8.2% |
| Brightcove Inc. | -10.12% | -19.6% | -10.4% |
Volatility and Risk
HubSpot Inc. is 91.00% more volatile than Standard & Poor’s 500 due to its 1.91 beta. Competitively, Brightcove Inc.’s beta is 1.05 which is 5.00% more volatile than Standard & Poor’s 500.
Liquidity
The Current Ratio and a Quick Ratio of HubSpot Inc. are 3 and 3. Competitively, Brightcove Inc. has 1 and 1 for Current and Quick Ratio. HubSpot Inc.’s better ability to pay short and long-term obligations than Brightcove Inc.
Analyst Recommendations
The following table delivered below contains the ratings and recommendations for HubSpot Inc. and Brightcove Inc.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| HubSpot Inc. | 0 | 2 | 3 | 2.60 |
| Brightcove Inc. | 0 | 0 | 1 | 3.00 |
HubSpot Inc.’s downside potential currently stands at -1.25% and an $179.4 consensus price target. On the other hand, Brightcove Inc.’s potential upside is 22.82% and its consensus price target is $12. The information presented earlier suggests that Brightcove Inc. looks more robust than HubSpot Inc. as far as analyst view.
Institutional and Insider Ownership
The shares of both HubSpot Inc. and Brightcove Inc. are owned by institutional investors at 95.7% and 87.5% respectively. Insiders owned roughly 6.2% of HubSpot Inc.’s shares. Insiders Comparatively, owned 0.7% of Brightcove Inc. shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| HubSpot Inc. | -3.56% | 3.59% | 25.52% | 14.76% | 46.22% | 30.43% |
| Brightcove Inc. | 3.31% | 8.85% | 21.42% | 7.12% | 26.52% | 24.01% |
For the past year HubSpot Inc. has stronger performance than Brightcove Inc.
Summary
On 7 of the 12 factors Brightcove Inc. beats HubSpot Inc.
HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.
Brightcove Inc. provides cloud-based services for video. The company primarily offers Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. Its Video Cloud platform offers various features and functionalities, such as uploading and encoding, content management, video player technology, multi-platform video experiences, live video streaming, distribution and syndication, social media, advertising and monetization, and analytics. The company also provides Zencoder, a cloud-based video encoding service with various features and functionalities, including file support, quality and control, platform and security, and account and integration; Once, a cloud-based ad insertion and video stitching service, which addresses the limitations of traditional online video ad insertion technology; and Perform, a cloud-based service for creating and managing video player experiences. In addition, it offers Gallery, a cloud-based service that enables customers to create and publish video portals; Video Marketing Suite, a suite of video technologies designed to address the needs of marketers to drive awareness, engagement, and conversion; and Lift, a solution to defeat ad blockers, optimize ad delivery, and deliver a TV-like viewing experience across connected platforms. Further, the company provides account management, professional services, support, and online and onsite training services. Brightcove Inc. offers its solutions to media companies, broadcasters, publishers, brands, and corporations, as well as governments, educational institutions, and non-profit organizations in North America, Europe, Japan, the Asia Pacific, and other regions. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.
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