IMPORTANCE OF SOCIAL MEDIA IN SEO
If you are tech-savvy, you have most likely come across the word SEO. SEO, otherwise known as search engine optimization, is the implementation of various strategies to drive traffic to a website, as well as cause it to rank higher in search engines, thus increasing online visibility.
Examples of SEO strategies include publishing high-quality content, responsive web designs, use of backlinks, social media, and guest posting. However, in this article, we are going to mainly focus on social media as an important SEO strategy.
Social media for SEO
With the emergence of the internet came the rise of various social media platforms. Billions of people from all over the world use social media to connect with people, share their lives with the rest, and also market their brands. With just a click of a button, posts, videos, and pictures can go viral in a matter of seconds.
Any marketing agency will attest to the fact that social media has indeed revolutionized SEO. But how exactly has it done it?
The role of social media in SEO
A large percentage of the older generation is still trying to wrap their heads around the whole idea of social media as a marketing strategy for their brand. However, times are changing, and business owners must embrace social media if they want to see tremendous growth of their businesses.
On that note, below are some of the reasons why you should embrace social media as an SEO strategy.
- Spreads online reach faster
Online visibility is as important as offline visibility. Once you come up with high-quality content for your website, post it on social media and encourage people to share.
The job does not end when content is posted. No!
Make a point of interacting with your consumers and prospects through the posts. Being interactive allows you to further explain your products and services to your clients, as well as address any issues they might have. Doing so makes your brand approachable, relatable, and it sends a message that you value your customers. In turn, you gain customer trust, loyalty which is good for your reputation.
- Drives in traffic to your website
Apart from guest blogging and quality backlinks, social media is an SEO strategy that drives real traffic to your website.
The moment a brand posts something on social media, engagement and interaction from the online community is almost instantaneous. And obviously, anyone who engages in the online conversation is an interested party, and there is a high chance they will visit your website.
- Enhances brand’s popularity
Have you ever wondered what the fuss of having a large social media following is all about?
We see celebrities bragging about the number of people ‘following’ them on various social media platforms and have witnessed companies struggle to get more subscribers on their channels.
The truth is, society is currently using social media to gauge how popular a brand is. The more followers it has, the more recognition it gets.
Sure, some unscrupulous people have fake accounts. However, these accounts disappear in no-time due to the absence of real users.
- It is a community of ‘link-builders.’
Most companies have accounts in almost all the social media platforms available. This gives them a vast audience to interact and engage with.
When a brand posts high-quality content that speaks directly to its target audience, the chances of the information getting shared significantly increases. It is in the best interest of every entrepreneur to share any relevant content that lands on their website. The reason beingGoogle’s algorithms classify these shares as natural links, confirming the legitimacy of the website, thus ranking it higher in search engines.
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Sudarsan Chakraborty is a professional blogger and writer. He loves to write on various topics. He is the contributor of many reputed sites and runs one blog: Qualitytechtalk.com where he writes about technology.