Instagram is a very popular social media platform that businesses across the world include in their social media marketing campaign strategies. With the help of social media marketing, every business owner is able to enhance the search engine optimization of the business. Indeed, Google does not use social media platforms to boost page ranks, but to have your business on social media platforms as Instagram helps you to reach out to your targeted audience faster and establish brand visibility in the market. In short, it can be safely concluded that Instagram, along with its other social media counterparts, does have an indirect influence on your brand visibility in the online market to boost page ranks on search engines.
Boosting page ranks with Instagram
If you wish to improve the SEO of your business indirectly with Instagram, you should check your link to your Instagram business page and create a custom link so that it is not too long, especially if you have attached a tracking code to it. You should give it a name that corresponds with your brand to maintain consistency. If you take the above step, you will get an idea of how many users are clicking on your link. This helps you to make changes and get an idea of whether your list of Instagram followers is increasing or not.
Frequently change your URL
Instagram does not permit you to place links in all your posts, so you are generally limited to a single link for your business page. This means you should change the link as per the marketing campaigns you are conducting or improve the URL if you are conducting ongoing campaigns and wish to increase the inbound traffic. You should take advantage of the above and direct users to various landing pages or articles or product pages that you are willing to promote online. You should consider the link to be a call to action or an intermediate link between customer engagement and returns on investment. This will give you an insight into when and how often you should change it for the marketing and promotion of your business.
Deploy the location or geotagging space as the CTA or Call to Action for your post
When you publish a photo or an image on your Instagram business page, you have the option to customize its location. Once the post is published, the location that you choose shows up under your username, and above the photo you share. This is known as geotagging. Businesses, especially large ones, receive tremendous benefits when they geotags Instagram photos; however if you think that geotagging the image will not benefit you, use that space for writing your call to action. In order to insert the call to action, you just need to type in your location manually. It is simple as Instagram does not make you verify the existence of the location you have inserted in the post.
Therefore, in this way, you effectively can use Instagram to promote the search engine optimization of your post and grab the attention of the targeted audience with success.
Author’s Bio:
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.