It’s not every day that one of my past stories played a role in the story I’m writing.
But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site.
That story, Influential CEO and co-founder Ryan Detert told me this week, attracted the attention of someone at IBM, who called to see if there was interest in working with the computing giant’s new Watson supercomputer.
There was, and they did, becoming the first — and, so far, the only — influencer network to employ Watson’s multitalented intelligence.
Which brings us to the current story.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.