Infutor launches a propensity marketplace of consumers interested in buying cars

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers.

These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The company then makes these profiles available for targeted advertising, email or other marketing efforts by credit bureaus, Fortune 500 retailers, marketing agencies and risk/fraud assessors.

This week, the Oakbrook Terrace, Illinois-based company is launching an Auto In-Market marketplace drawn from those profiles, to predictively score the likelihood that the 190 million car owners in its database would be receptive to buying a new car.

Infutor said this auto marketplace is the first of several industry- or product-focused propensity-scoring marketplaces that it intends to launch. The next one might focus on real estate, VP of Product Management MJ Yafchak told me, since the consumer records track individuals’ history of property transactions.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.