As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors.
At Forrester, we’re harnessing our multimethodological data to keep you abreast of the most important consumer changes and what they mean for your business. Every week, I’ll be posting a short video to highlight the most up-to-date consumer insights that address an urgent business question. Please find the first episode below.
What specific questions do you want Forrester to answer? Please send your consumer-related questions via inquiry (Forrester clients) or LinkedIn or Twitter (nonclients), as your input directly shapes our research strategy.
I look forward to connecting with you each week. Stay safe, and stay well.