July 20, 2017 —
TRIBECA, N.Y., July 20, 2017 /PRNewswire-iReach/ — fishbat, a leading Internet marketing agency, combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, discusses what you need to know before starting a pay-per-click campaign.
Pay-per-click campaigns are vital for your marketing plan due to their extreme targeting power. Businesses can balance their overhead costs by integrating different marketing approaches such as social media content dissemination with PPC campaigns, but PPC should play a large role in your overall online marketing strategy. The overhead cost will be made up for with strong returns on the investment. However, there are some things you should know before launching your PPC campaign.
- Never approach a PPC campaign without doing your analytic research Before beginning any marketing campaign, you must do your research. PPC ads can be highly successful because they can be extremely targeted, but to properly targe, a business must understand their target audience and their behaviors, have clear and measurable business goals in mind and must know the targeted keywords they need to go after.
- Always monitor campaigns to manage your ROI and diversify when able Monitor and compare PPC results weekly for future refinement of ads and placement. Utilize analytics to identify platforms that incur the most engagement, which ads are most successful, and what ads are falling short of expectations to refine efforts moving forward. If an ad is not generating traffic to the website or driving conversion you may need to look at CTA placement or verbiage, the platform used, or the content of the ad. By diversifying ads, especially in the beginning of a campaign, businesses can monitor which types of ads and which platforms are getting a better response with a side by side comparison.
- Create high converting landing pages Ads must be executed with attention to the quality of content, verbiage, visuals, compelling CTAs and more, but once a quality ad is in place, that’s just the beginning. Great ads will command attention and drive traffic, but traffic must be converted to turn a profit. Ensure your PPC ads are linked back to high-converting landing pages. Landing pages should contain a clear and prominent CTA with action-specific verbiage, copy that correlates to the specific ad that linked to it, clear navigation and header tags, and an uncluttered design. Include tracking features to monitor conversions and user behaviors on your landing page.
- Invest time in keyword research and optimization Research target keywords and implement them in copy, headers, links, descriptions and more. Leverage industry-trending keywords as well as those that will help meet business goals. Focus on niche keywords over broad terms for a competitive advantage. Ensure all visuals and text are optimized with URLs for indexing on search engines and that pages load quickly. Check to ensure images are compressed, that links work properly, and that there’s no unnecessary code to slow loading speed.
- Manage your bids PPC ads require a close look at your margin to ensure a high rate of profitability. Gain understanding of how much you can spend in comparison to the income gained from the consumer’s target actions. Know what your profit margin needs to be to deliver a strong ROI before committing to any cost per click.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available fromdigital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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