NEW YORK, April 30, 2019 /PRNewswire/ — With a continued mission to encourage self-promotion among brands, internet marketing company, fishbat, explains the importance of Accelerated Mobile Pages (AMP) in today’s digital world.
Enhancing accessibility and mobile pages is a growing trend based upon the need of customers to have quick and efficient access to brand information. To stay relevant and competitive in the internet market, adjusting web pages to AMP is, by all means, a necessity.
Below are reasons that explain the importance of AMPs in today’s digital world, and why your brand should utilize them in the near future.
What Are AMPs?
With the digital age, your brand developed a traditional online website. As a brand owner, it is essential to know the latest quality frameworks necessary for online content. More recently, these frameworks have shifted to AMPs, which are growing in brand usage daily due to their benefits. These mobile pages are known as the open-framework design for web pages that allow content on this design to be much faster than traditional websites and frameworks. The great thing about AMPs is that they are available to anyone and can be used for any brand. This is an upgrade that will keep your brand’s website up-to-date in today’s digital age.
Speed
The most significant aspect of AMPs that is important today is their speed. Unlike traditional web pages and those that lack this framework, speed is one of the features of AMPs that is most desired. This is because customers expect high-quality mobile pages when attempting to access a brand’s website from their smartphone and tablet. Should they find too much difficulty, customers will stop searching that brand and move on to competitor web pages with better speed and availability. Because convenience has been made instant in the digital world, customers no longer desire to wait for content loading or attempting to navigate a web page that is not compatible with their electronic device. They will instead move forward with searching a different brand for the product they are seeking.
Traffic Increase
When a brand has successfully implemented AMPs to their web pages, higher website traffic should be expected. In today’s digital age, convenience and accessibility will make or break a brand and its website. Customers enjoy accessing web pages that load instantly and utilize infographics for their convenience. Because your brand content is now easier to access than your competitors, expect your customers plus their own to frequent your page. If customers find your content to be easy and convenient, rest assured they will let others know, as well. Become readily accessible and convenient allows your customer market to expand and traffic to increase.
Increased Revenue
Now that you have opted to an AMP for your brand, consider that an increase in revenue is a possibility. Not only does speed correlate to traffic increase, but to increased revenue as well. Because your brand’s web pages are easily accessible, expect your online sales to increase significantly than before. Customers become interested in content that they can easily access, and will read through the web pages more frequently than those that take too long to load. Customers enjoy making online purchases that are convenient and compatible with their smartphone. Utilizing this framework for your brand will allow your customers the ability to view your content with ease. Also, if you have a physical location, expect an increase of in-store traffic due to the product reviews online of your brand.
About fishbat
fishbat is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. Digital marketing agency fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat
