PATCHOGUE, N.Y., Jan. 18, 2019 /PRNewswire/ — Internet marketing company, fishbat, continues their ongoing effort to teach companies how to get the most out of their social media marketing by sharing five tips for restaurants to perfect their social media pages.
Just like any great restaurant, a successful social media strategy serves winning content on a daily basis. Social media platforms are inherently visual mediums that pair beautifully with branded restaurant content. The opportunities are endless for you to showcase your restaurant, drive engagements and increase awareness of your brand.
If your restaurant does not have a thriving social media presence, or if you are unsure of how to grow your social media channels, read on for 5 tips on how to deliver a five-star social media strategy.
Find Your Voice
What’s your food philosophy? What drives your culinary ambitions? Are you passionate about supporting local farms and artisans? Maybe you’re a master butcher or a skilled pastry artist. Develop your restaurant’s brand voice around your unique culinary perspective. Cultivating a specific voice in your social media posts and visuals will set your restaurant apart from others in the industry and make it simple for social media users to quickly identify your brand when scrolling through their social media feeds.
Go Behind the Scenes
Take your social media followers behind the scenes of your restaurant where there are numerous opportunities to share compelling, original content. Take advantage of the great talent that you have behind kitchen doors and introduce your followers to the people who make your restaurant run. Go live on Facebook or Instagram and give your followers a sneak peek at new menu items before they debut. Share photos of you with the local farmers and artisans from whom you source your ingredients.
Followers Feed Your Feeds
Social media users love sharing pictures of their meals. If your restaurant is not taking advantage of this social phenomenon, then you are missing out on a valuable source of user-generated content. Think of your customers as brand ambassadors who can extend your restaurant’s social media reach beyond your current followers. Repost and retweet their best pictures of your menu items across your social media channels and don’t be afraid to ask your followers directly to share photos of their culinary adventures at your restaurant.
Offer Exclusives to Your Followers
Offering exclusive coupons and discounts to your followers is a great way to grow your followers and drive customers to your restaurant. Make your offers interactive to increase social engagement rates. For example, when customers dine-in at your restaurant and share photos of their appetizers with a corresponding hashtag (think: #YourRestaurantSoAppetizing), they get a coupon for a free dessert.
Captivate with Contests
Running social media contests are an easy way to serve yourself a social marketing win. They promote engagement, increase brand awareness and push customers to your restaurant. Consider running caption contests that encourage followers to comment with a corresponding hashtag for the opportunity to win a free meal at your restaurants. Or, if you lack the time and resources to sort through replies, try running flash contests where the first person to comment wins.
About fishbat
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. Digital marketing agency fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat