A strong first impression—and second and third impression—is paramount to creating lifelong brand ambassadors. Branding is key to resonating with your guests and converting them to repeat customers. It’s what helps them seek you out amongst your competitors.
Incorporating your branding into every aspect of your business model can be a daunting task, especially these days when most of your customers or prospects are interacting with your business digitally.
Utilizing certain colors, fonts, and styles consistently across your products and in-store sparks immediate recognition with your customers. That recognition is good for your relationships which is, in turn, good for your bottom line.
This is where email comes in. Our customers rely on email for one-to-one communication, regardless of their industry or size, and that’s why we’ve made it easier than ever to design and send emails that are tailored to your brand.
Introducing branded templates
We’re introducing branded templates so that getting started with or refreshing your email program is a whole lot easier. Simply input your website URL, and Campaign Monitor will find your logos and key brand colors, importing them directly into a set of popular email templates:
Once your templates are created, add additional text and content to your email and get to sending. We’ve even included best practices as the placeholder text so you have friendly advice right where and when you need it most.
Email is a tried-and-true method to connect with your biggest fans. You can include personalized content, calls to action that lead directly to your site, and relevant articles for helpful information.
Hunting down all your brand colors, logos, and fonts shouldn’t be time-consuming, slowing down how long it takes you to send your first email. Time is not something that anyone has in excess under the best circumstances, and this holiday season, more than any other in recent history, nothing should get between you and end-of-year revenue.
This process gets even more complicated when you’re working across a team and need to keep your elements consistent. That’s where Campaign Monitor branded templates come into play.
How to use branded templates
With a Campaign Monitor account, you can create branded templates with a few simple steps:
- Log into your account
- Select My Templates on the overview page
- Choose Create a new template
- Choose Add your brand
- Enter your website URL
At this point in the process, you’ll be able to confirm your brand elements and they’ll be automatically uploaded into a series of templates. Pick the one that best fits your purpose and from there, you’ll be able to add your content just like you would with our other templates.
Whether you’re just getting started or a current Campaign Monitor customer looking for a refresh, branded templates are a simple way to get sending unique emails that are true to your brand.
Wrap up
Whether you’re a small business or you have a dedicated marketing team, you rely on personal interactions and people experiencing your brand in order to convert prospects to customers and customers to brand loyalists—something that’s starkly different in a world where in-person interactions are limited.
Our branded templates make it easier than ever to get started quickly with your email marketing program. With consistent brand elements, you’ll be able to focus on creating connections and get back to doing what you love.