Send anxiety is real and no matter how long you’ve been in email marketing or how experienced you are, send anxiety never really goes away. In fact, customers tell us that one of the biggest mistakes they fear when sending an email is to include a broken or missing link.
Messed up links can cost you more than just time and embarrassment. If you’re in publishing, your newsletter is your product and any missing or broken URL hurts your brand reputation.
According to Verizon Media Australia Pty Ltd, “We usually triple check each link and then send tests to at least two people in the team to make sure it’s all correct—we work in publishing and it’s incredibly important for each story to link out to the correct URL.”
You’ve gone to all this effort to craft engaging copy that compels your reader and you’ve designed a call to action that’s bolding and enticing. But when your readers click, there’s nothing. Or they end up at the wrong place on your site. Now you’ve missed an opportunity to convert subscribers and you can’t be sure you’ll be able to recapture their attention.
We aim to make marketers feel confident in every send, regardless of their experience level. Because of the amount of time and anxiety that goes into checking, double-checking, and even triple-checking your links, we’re introducing a new tool so our customers can send emails with confidence and efficiency.
Frontier Touring says: “The Link Review tool has quickly become a natural part of my proofing process.”
Introducing the new Link Review tool
Now, Campaign Monitor has a Review links button in our email builder. Here, you will be notified of any missing or broken links in your current email. You’ll also get an alert if a link has not been updated if the email was copied from a previous campaign.
Lulu Press says: “[The Link Review tool] brought a lot of confidence in sending emails. It cut back the time I spent checking links which involved me sending test emails to myself and clicking through all of the links to double-check that they were working correctly.”
If your email includes a broken or missing link, you’ll be prompted to review and update the link while still in the email builder.
Campaign Monitor comparison
Here’s a quick glance at other ESPs that offer—or do not offer—link checking capabilities:
Send with confidence
Universal Magazines told us, “I think everyone who has ever sent a campaign email has had concerns about sending bad links. A bad link can cause a range of problems and, in the very worst cases, can negate the whole intention of sending a campaign email in the first place.”
We know how much time and effort you spend creating your emails, not to mention the time you spend double-checking to make sure everything in your email is pixel perfect. The copy, design, lists, and personalization all have to be confirmed before hitting send and it’s easy for something as innocuous as a misspelled URL to slip through your checks to disastrous results.
At Campaign Monitor, we know that a missing or broken URL link in your email is a common mistake that can be a headache to fix.
Not only is a broken link a pain for you, it harms your brand’s reputation, prevents your email from delivering the results you expect, and often means additional time and resources spent trying to remedy the error.
After all the time you’ve spent crafting every detail into an effective email, don’t let a broken link steal your results.
Wrap up
Our Link Review tool means you can have confidence that a simple mistake won’t ruin your results. You have more important things to worry about, such as how you’re serving your customers and running your business. Now your pre-flight checklist has one less task on it.