Continuing on their impressive growth trajectory, Sydney-based independent digital marketing agency, The Wired Agency has expanded their SEO team with a new senior specialist hire.
Daniel Picken (feature image) joins the agency as SEO manager from IPG’s award-winning business, Reprise, where he worked as one of their leading digital solutions specialists in organic, working primarily on Coca Cola, Hyundai, AMP and Jemena.
With his extensive global experience having also worked at several leading digital agencies in the UK, Picken brings incredible performance based expertise to the agency and will further build out their organic service line with CRO being a particular interest point.
He said: “From my experience, the development and growth of technology is seeing more voice search, artificial intelligence and mobile altering the terrain for which many online businesses, which typically operate in over-saturated markets, are just not equipped for.
“To ensure future success in online marketing today and days ahead, businesses need a cohesive, multi discipline, multi-channel approach to online marketing where SEO & CRO are at the centre.
“I am thrilled to be a part of The Wired Agency team and look forward to delivering a full unrivalled, unchallenged SEO solution that will generate consistent performance for all of our clients no matter what the vertical they operate in”.
Founder and managing director at The Wired Agency, Angela Hampton is excited to see where Dan can take their organic offering; an area where she sees huge growth potential for the agency.
She said: “SEO continues to play a crucial role, both as a stand-alone offering, but also as a significant contributor to multi-channel campaign performance.
“We can expect this contribution to continue to grow as voice search becomes part of our everyday browsing”.