If you’re just starting out with your online business, then you might find blogging to be way too time consuming. Speaking from my own personal opinion, writing content does take enormous time and you need to know how to organize yourself. I have some handy tools that I use to sort out my content and keep me on track, making sure I get the work done, which is important to keep my business moving in the right direction. However, with this said, there are a few things to keep in mind.
First, blogging is full of misconceptions and sometimes, these get in the way of reality. Misconceptions cause tasks to take longer than usual. Poor time manage will NOT allow you to prioritize your tasks and this will stretch things out, making them longer than usual. It’s how you interpret your work that will determine the way you overcome tasks you find very time consuming. Today, I’d like to discuss the following:
Tweaks you can make to your mind frame or blogging habits that makes blogging less time consuming.
Let’s get started…
Blogging Every Day – False
Many people are under the impression you have to blog every day to see big results but you couldn’t be more wrong. Google has said often that quality will outweigh quantity so you really just have to focus on high quality content. However, I’m not saying you should blog once every six months because this will slow down your indexing rate, but it’s important to keep a fair schedule. For example, writing high quality content and publishing once every week is still very good and can keep you updated.
Writing Brand New Content – False
This is another big “FALSE” because you don’t have to come up with brand new content every time because you do have other options available. After the freshness update, Google will reward bloggers who update their content so it stays trending. Sometimes you just have to go back and find content on your blog that needs to be updated. Here’s something else that works very well…
You can write a series and add a new part each time you write. I split “37 Elements of User Engagement” into 37 different parts so had something to write each time.
Optimize All Blog Posts – False
The answer to this will depend on what you’re trying to achieve and where you are trying to rank. I have a specific game plan in mind so will focus on optimizing specific high traffic content on my blog. Other content is strictly published to educate my readers and provide substance on my website. SEO does take time and make sure you have a game plan in mind on what keywords you are targeting.
Writing Lengthy Posts – False
This really depends on post type, however, don’t fall victim to the mentality that all your posts have to be over 2,500+ words. The attention span of visitors is shrinking because of the amount of competition and different post formats available. You can now find the same content in video, audio, and infographics. I try to keep content as short and concise as possible so my reader doesn’t lose interest. However, again, the length will depend on the post type and this will dictate length. For example, if you are writing a “how-to” tutorial, then you can expect it to be longer than normal because you’re describing a step-by-step process.
What can you do…
I’ve learned there are always solutions to every type of problem, no matter how complicated. Here’s some stuff in point form you can implement into your blogging to reduce blogging time:
- Always stay organized and write down tasks the night before
- If you have a budget, then hire people to help out
- Spread out your writing throughout the week so you don’t get tired
- Write roundups or expert posts where content is provided by others and all you have to do is summarize