Mar 9, 2012
As we get ready for the 5th Annual Creative Freelancer Conference, June 21-22 in
Boston, we’re doing a podcast interview series with our speakers!
Last week we featured Dyana Valentine whose topic is “Pitch
Perfect.” Today, we have Mark O’Brien, President of Newfangled,
describing his upcoming session, “Is Your Website Generating
Business?”
Read an excerpt below and listen to the 10-minute interview
here, in which Mark talks about content strategy—and how it’s
missing from most of the freelancer website he sees.
“There’s nothing to attract, inform and engage –nothing for
Google to read on the site—that Google would then use to refer
prospects to that freelancer’s site. There might be a portfolio,
and that’s it. If prospects do get to the site, they can see the
work, but they can’t read about the expertise behind the
work…
If your site is not independently attracting people who do
not yet know about you, but need you, and then guiding them
through your site as if they’re taking a tour of your firm with you
on the phone, and then bringing them into engagement with you
through calls to action (signing up for newsletters, blogs)… If
you’re site’s not doing that, it’s not going to generate any sort
of business for you. It’s serving the group of people who already
know about you, and doing nothing to expose you too all the new
prospects who are out there looking for you…”
Listen to the rest here.
And if you aren’t yet registered for CFC, sign up here and take advantage of the combo
$100 discount: $50 early bird before Mar 30th + $50 Marketing
Mentor discount with promo code “CMM12”