Have you integrated Facebook marketing as part of your marketing strategy? If no, then you are missing out on quite a lot. According to GoGlobe, 49% of marketers say they are planning to increase their Facebook Ad spend in 2019. This means that Facebook ads are still very relevant and worthwhile. As a matter of fact, user trends as well as advertiser attitudes are favorable towards Facebook ads, according to an eMarketer report. Facebook’s massive penetration rate and scale have proven to be effective when it comes to Facebook advertising. Facebook ad budgets continues to increase because Facebook provides huge coverage and reach globally. It also provides a highly engaging platform with greater access of data to advertisers.
Facebook ad platform on the rise
No proactive marketer is going to invest in an advertising platform that is in decline or losing its audience. Facebook owns nearly 25% of all digital ad video spending. This is expected to double by the year 2021. The reason why Facebook ads targeted to user based their demographic, location and profile information. You don’t get these options in other platforms. In fact, it makes it easier for one to set ad spend targets and bid for thousand impressions or click that will be received by your ad.
Recommended for You
Webcast, March 7th: NXT Stage Playbook: Finding the Winning Formula for Your Growing Brand
Get your content in-front of the right people
Getting your content in-front of the right people is the way to go. In other words, getting your content to the target audience can boost your business fortunes. Facebook makes this possible and as a result, many businesses have invested heavily in Facebook advertising. Moreover, 67% of businesses intend to increase business. Facebook is popular because it allows one to narrow geographic targeting so that even within your country, you can narrow down to a specific city or state.
Think about who you’re targeting
As we have already mentioned, you must make sure that you reach only people who are open to your content and care about your business. These should be people who are receptive to your message. Engagement is the key to your Facebook advertising. Asking yourself critical questions like what platforms your audiences use, what languages they use and what content they like is key to hacking Facebook advertising.
The most critical thing about Facebook is to have a Long-term strategy behind every ad action you take. Think seriously about your Facebook video marketing strategy.