It’s time for trust and transparency

Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of the time for most marketing organizations.

Marketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three times the budget, and what business is eager to triple any part of their company these days?

No wonder all eyes are on artificial intelligence, or AI, to boost marketing effectiveness and scale our efforts at a reasonable cost. But our “AI vision” is currently blurred.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt is group vice president of product marketing, leading Product & Solution marketing for Marketo. Before joining the company in 2013, Matt helped launch LineStream Technologies as the VP of Marketing. Previously, he spent time at Texas Instruments and Rovi corporation, where he held positions in sales, marketing, business development, and product management. Matt holds a B.S. in Computer Science from Santa Clara University and an MBA from UC Berkeley’s Haas School of Business. He lives in San Francisco with his wife and son and spends his spare time playing golf and cooking.