Hello, I have a Kickstarter campaign running at the moment. It’s a 60 day campaign with about 20 days left. I am selling sunglasses that are made from upcycled denim. I had a major breakthrough after only a few days when a post on Reddit hit the front page and ended up in quite a few orders. This is the reddit post – https://www.reddit.com/r/BeAmazed/comments/dhb1g3/i_infuse_waste_denim_with_resin_and_press_the_wet/?utm_source=share&utm_medium=web2x
However, since then I haven’t had very much publicity at all, even though I have been trying very hard. I’ve got lots of video and still image content, and I have what I consider to be quite a compelling story. I’ve tried pitching in a number of ways to a number of different kinds of publication, in my niches, large publications as well as large facebook pages who just share videos. I don’t have any budget at all for marketing so anything I do has to be free. I post on facebook and Instagram fairly regularly, however the traction I get is frustratingly minimal.
This is my youtube channel, so you can see the kind of content I have got – https://www.youtube.com/channel/UClqCcLlJ2TSLH97N-Yz8k5g/
I’ve only really had publicity from some big facebook pages who have shared some of my videos. Other than that, the only publication to share my story happened yesterday and has resulted in a total of 0 click throughs so far, even though it is a reasonably sized sustainable living publication (called Inhabitat).
As I mentioned, I have 20 days left and I have plenty of things to do besides from the marketing. But I would really like to try and increase my funding and so I am willing to spend time on something. However I am unsure where the best place to focus is. Should I continue trying to pitch the video to large facebook pages? Should I concentrate on pitching the story to publications? (even though that seems fruitless around Christmas time), should I focus on optimizing my Youtube channel to try and get organic traffic through Youtube? Any other ideas?
Thanks very much
Jack