Practical Ecommerce publishes roughly 45 articles per month. Our mission, since 2005, is to publish independent content — articles, podcasts, seminars — that help online merchants.
What follows are the most popular articles that we published in January. Articles published earlier in the month are more likely to make the list than later ones.
5 Content Marketing Ideas for February 2019
Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out. Content marketing is the act of creating, publishing, and distributing content with the goal of attracting, engaging, and retaining customers. Read Article…
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SEO: Converting Keywords to Link Authority
Keywords have the power to change your natural search performance, but not in the way you think. The importance of keyword data goes beyond title tags and headings on a page. Think of keywords as a hoard of opportunities to increase your link authority via content creation and promotion. Read Article…
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SEO: 6 Critical Reports on the New Google Search Console
Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season, making the new version just as important as the old. But the new version can’t replace the old one just yet. Read Article…
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SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio
A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user experience is simpler and more relevant. Unfortunately, it is not usually helpful for organic search rankings. Read Article…
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Improve SEO with Audience Insights in Google Ads
What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads’ remarketing lists. Read Article…
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Google Analytics: How to Track PayPal Transactions
Merchants have many options for accepting online payments. “PayPal Payments Standard” is popular, but it can be challenging for Google Analytics to report the sale. Using PayPal Payments Standard, customers leave the merchant’s website for their account at PayPal. Read Article…
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13 Tools to Get Things Done in 2019
The new year is here. If you’re hoping to increase productivity in 2019, there are plenty of apps to help. Here is a list of tools to get things done in 2019. There are to-do lists, task managers, team collaboration platforms, calendars, and time-management apps. Nearly all of these have free plans. Read Article…
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How PopSockets Prospered after Leaving Amazon
PopSockets sells phone grips and stands. The product is successful. It has excellent brand recognition, especially among younger consumers. For years, PopSockets was a vendor to Amazon. It also had authorized sellers on Amazon’s marketplace. PopSocket’s warranty was valid through Amazon. Read Article…
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17 Free Email Marketing Tools
There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free tools to accelerate your email marketing program. Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. Read Article…
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Ecommerce Product Releases: January 1, 2019
Here is a list of product releases and updates for late December from companies that offer services to ecommerce merchants. There are updates on platform development, same-day shipping, visual search, competitive pricing, artificial intelligence, and high-end purchases. Read Article…