Every business owner knows that staying up to date is important. Trends are constantly coming and going, and you must keep up with them. Today, it’s crucial to have an excellent online marketing strategy in order to remain relevant and seen.
However, many businesses still struggle to update their business and bring it to the 21st century with an aesthetic website, social media, and online advertisements. Thankfully, you do not have to be a millennial techie to learn how to bring your business up to speed online. Here, Julian Narchet shares five tips on how to optimize your online marketing efforts.
1. Have a Great Website
The first step towards updating your business is having a great website.
What does this mean? Well, for starters, no more HTML or other basic, outdated website elements. Today’s websites tend to favor clean lines, place a heavy emphasis on organization, and plenty of clean, white space. Furthermore, your website should be compatible with cellphones.
This isn’t hard to do. Simply head to a website builder site like Wix or WordPress that’s designed specifically for others to easily create a nice-looking website or hire a web design expert. If you already have a domain, it can be transferred over to your new site.
Once you have a great website, it’s important to continue to update it every month or so, though, to ensure even the smallest details stay up to date.
Otherwise known as SEO, search engine optimization is the technique of growing your business’s online presence through organic growth. SEO promotes your business so that it appears in the top results of a search engine, making your business more visible to prospective customers.
How does this work? Through content marketing, businesses post content packed with keywords that are likely to be searched, thus improving the chances of your business being found online.
3. Get on Social Media
Social media platforms aren’t just for keeping up with your friends and family; they’re actually a really powerful marketing tool.
This is called “social media marketing,” and consists of creating a page for your business and regularly posting and promoting your page. This is a great way for you to get important news out to customers and offer another place for customers to find information about your business.
Starting social media accounts for your business is actually quite easy. The top platforms you should utilize are Facebook, Instagram, LinkedIn, and Twitter because they are the more popular sites and offer more analytical, advertising, and publishing tools for you to keep track of your marketing campaigns.
4. Create Brilliant Ad Copy
Creating engaging ad copy your customers relate to is important. In order to do so, you must personalize your marketing approach by using fitting language and visuals for a specific demographic.
Once you have your ad copy, you can use it in advertisements, social media, your website, whatever you’d like.
5. Hire a Digital Marketer
If you find yourself struggling to promote your business online, it’s time to hire a digital marketer.
Digital marketing is similar to traditional marketing but specifically tailored to online content. They’re there to take care of all of your business’s ever-changing web design, social media, and content marketing needs.
About Julian Narchet:
Julian Narchet is a marketing and mass communications professional, and Research Assistant at the University of Miami. He has extensive experience in customer service, market research, academic research, social media, public relations, and event management. He is passionate about making a difference in the lives of others through cooperation with non-profits and healthcare organizations.