What follows are our 10 most popular articles for July 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones.
9 Trusted SEO Blogs
Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own site, is reading the learnings of trusted SEO experts. Read Article…
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3 SEO Wins (Often Overlooked) for Ecommerce Sites
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. Read Article…
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5 Content Marketing Ideas for August 2017
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas. Read Article…
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The Explosive Growth of Cross-border Ecommerce
While domestic online sales in the United States and the European Union will continue to increase — taking sales away from brick-and-mortar stores — growth rates will flatten out over the next 10 years. Read Article…
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Amazon Prime Day 2017 Smashes Sales Record
Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered in the two prior years. Started in 2015 to celebrate Amazon’s 20th anniversary… Read Article…
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Ecommerce Product Releases, July 3, 2017
Here is a list of ecommerce-related product releases and updates for late June. There are updates on shipping solutions, influencer marketing, payment processors, text analytics, marketing research, and Amazon’s newest shopping service. Read Article…
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15 Free WooCommerce Extensions, to Extend and Enhance
With over 3 million active installs, WooCommerce is the most popular platform for ecommerce businesses. Its success is partly due to its flexibility, with hundreds of extensions available to customize each store. Read Article…
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Confessions of an Ecommerce Developer
Web developers have standard processes and techniques to get their jobs done. They also have informal habits and opinions that influence their work — the kinds of things that no one is formally trained on but picks up from peers over time. Read Article…
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9 Category Features that Boost Conversions
If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a key gateway to products: the category page. Read Article…
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Lessons from ‘Retail Apocalypse’: Invest in Technology, People
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach other, still operating, retailers at least three lessons about growth and investment. Read Article…