For those who may think KHTS marketing only reaches the extent of the airwaves, Station Co-Owner Carl Goldman is talking about how the department now acts as a full service advertising agency in Santa Clarita.
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The KHTS marketing team can create logos, do graphic design, build and manage websites and create a customized marketing/PR package for clients, which can include advertising through KHTS itself, as well as other means of advertising like print, billboards and cable.
“We started KHTS in 1990 when there was no internet … and today here in mid-2017, we have so many different funnels,” Goldman explained. “The traditional airwave is certainly still a very important ingredient to that, but the digital age has taken over.”
One of the primary KHTS marketing “funnels” Goldman is referring to include hometownstation.com, which has the capacity to not only run traditional advertisements, but “Community Spotlight” stories that are written with what’s known as Search Engine Optimization (SEO) in mind.
Goldman described Santa Clarita SEO as helping a local business, organization or topic “organically” appear higher up in Google search results when a particular search term is used.
For example, if a resident is in need of a local jeweler, they can plug the search term “Santa Clarita jeweler” into Google to find a list of where to go. A full service marketing agency like KHTS helps their clients’ businesses rank higher in the search results.
In addition, these Santa Clarita Search Engine Optimization stories are part of the KHTS News Brief, a list of the day’s top stories that are emailed to nearly 35,000 opted-in residents every single day.
KHTS also acts as a marketing company in Santa Clarita by utilizing its kiosk at the Westfield Valencia Town Center Mall, which Goldman noted has the most foot traffic in the city.
“Ninety thousand mall trips a week go by that (kiosk),” Goldman said. “(It’s) right at the entrance of the mall, where we can do events and also use it as a nice walking billboard.”
To top it all off, KHTS holds the largest trade show around with the annual KHTS Home and Garden Show and Emergency Expo every April, which is now combined with the city of Santa Clarita’s Earth Day and Arbor Day Festival.
“It’s a mega event that takes places the last weekend in April every year over at Central Park,” Goldman said, noting the show provides a number of unique opportunities for KHTS to promote clients as an advertising company.
“So a lot of different things go into the whole KHTS marketing mixture,” Goldman said, “all tied in now with the KHTS brand.”
24320 Main St.
Newhall, CA 91321
661-298-1220
info@hometownstation.com
Since KHTS first launched back in 1990, it has become a full service advertising agency specializing in Santa Clarita Search Engine Optimization. The KHTS Marketing department acts as a unique advertising company that utilizes the airwaves, hometownstation.com, daily newsletters that go out to more than 34,000 local residents, the KHTS Home and Garden Show and much more to promote clients. Businesses interested in taking their companies to the next level can utilize KHTS as a full service marketing agency, with a individualized strategy created just for them. Considered the Santa Clarita SEO masters, KHTS is the premier marketing company in the Santa Clarita Valley and beyond.
