More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent.
But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.”
The effort actually involves several separate campaigns for Anheuser-Busch InBev, the world’s largest brewer and maker of Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco and Stella Artois.
Detailed data about the campaign is written in real time to a local file that, Kiip founder and CEO Brian Wong told me, is “not technically a blockchain,” but acts like a placeholder ledger. Once an hour the data is then batch-written in encrypted format from the local ledger to a public Ethereum blockchain, which is available for viewing and auditing as .csv files by every stakeholder via downloads to a wallet or to a distributed app (DApp).
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.