Know the facts (and avoid the myths) of martech

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing.

But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? That powerful, unbiased content is what can help take an average organization to an amazing level of success.

If the facts are what you’re after, join us April 23-25 in San Jose for MarTech® – the world’s largest vendor-agnostic marketing technology conference. MarTech is designed specifically for marketing operations executives who are responsible for leveraging martech investments and technologies. Only MarTech presents real-world case studies that are selected because they are compelling and instructive, not because they’re what a vendor wants you to hear.

Check out the MarTech agenda to see what’s in store.

MarTech’s independence frees us to debunk prevalent myths in today’s rapidly evolving marketing technology environment.

Myth: AI, big data and analytics are squeezing the “art” out of marketing.
Fact: Not even close. The more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaging customer experiences.

Myth: CMOs have to be technologists to lead in today’s environment.
Fact: Nope. But they do need technical leadership embedded in their team. Join us at MarTech and you’ll hear top CMOs and senior marketing technologists discuss how they embrace agile marketing, collaboration, and creativity.

Myth: The hardest part of modern marketing is implementing the technology.
Fact: Technology is often child’s play compared to the requisite organizational change. At MarTech, you’ll get fresh insights into how martech pioneers are organizing their marketing departments and how teams are effectively staffing (and restaffing).

The right home for vendors

While vendors don’t have a place on our editorial program, you’ll find 100+ market-defining solution providers in the Expo Hall. Connect with the right vendors for your needs and obtain demos of products that will give you the competitive edge. See who’s exhibiting!

And because we believe those same vendors have a valuable perspective to share, we’ve given them a forum on our Solutions track and in the Discover MarTech Theater. You’ll have access to 20 presentations featuring firsthand case studies and valuable strategies from companies including Merkle, Concentric, Aprimo, Tealium, Dataroma and many more. In the Discover MarTech Theater, vendors will tackle worthwhile topics, including The Right Way to Buy Marketing Technology, Solving the Sales and Marketing Alignment Challenge, How Marketers Can Win In The Age Of Amazon, Myths Vendors Tell and more.

Choose your perfect pass

Select your MarTech pass based on your unique needs and budget.

Option 1: All Access pass
You’ll get three days of networking with martech leaders and experts and more than 50 presentations and keynotes, plus demos and solutions from over 100 leading martech vendors. You’ll also enjoy breakfast, hot lunches, snacks and all of the structured and unstructured networking activities, plus the conveniences that make attending MarTech a unique, productive and pleasant experience. Register for your All Access pass now!

Option 2: The Expo+ pass
Meet more than 100 amazing martech vendors in the Expo Hall. You’ll find solutions and providers, attend full-length presentations and connect with your peers at the MarTech Networking Reception. Buy an Expo+ pass now for just $99.

I hope to see you there!

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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