LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company has run during the last six months.
Why we should care
LinkedIn’s Ads tab will bring an added layer of transparency to the platform, a move that benefits advertisers and LinkedIn users alike. Offering more insight into advertising practices provides a measure of security for anyone who regularly uses the platform. This added level of security builds more trust in LinkedIn as a platform — attracting more users and more eyes on ads.
“Increased transparency to both our customers and members is critical to creating this trusted environment,” writes LinkedIn group manager for product management Mindaou Gu.
More on the news
- LinkedIn said the Ads tab is the “first of many” planned updates aimed at giving users more information about the ads that run on the platform.
- The Ads tab is rolling out globally over the next few weeks, so may not be immediately available on all Company Pages.
- Ad clicks from the Ads tab won’t be charged to advertisers or calculated in campaign reports.
- Last November, LinkedIn changed its privacy settings, allowing users to choose whether or not their email address could be exported.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.