Salesforce announced Salesforce Blockchain at its annual TrailheaDX developer conference last week. The low-code platform, built on the opensource Hyperledger Sawtooth platform, seeks to allow Salesforce CRM users to securely share distributed data sets among partners and third parties through a user-friendly, low-code interface.
“With blockchain connected to CRM, customers are able to extend existing and critical business CRM data with partners in a secure and trustable way,” said Ramya Subramani, senior director of engineering, Salesforce Blockchain. “Our customers keep their customer data in Salesforce and by integrating that with blockchain, they’re able to extend that CRM data to their partner network — making it more valuable and actionable.”
Why we should care
Blockchain technology uses cryptography to securely link records. The Salesforce Blockchain platform was built for non-developers — including marketers —and uses Salesforce Lightning, which allows users to develop apps with low-code tools.
“Marketers are increasingly the architects of customer experience, which includes app-like logic across front-stage web and mobile touchpoints and back-stage workflows throughout the organization,” says Scott Brinker, vice president of platform ecosystem at Hubspot and chair of our MarTech Conference. “The rise of low-code tools gives marketers the power to shape these experiences with their own hands, on their own timetables, and iterate on them in a much more agile fashion.”
More on the news
- Salesforce Blockchain will allow organizations to build blockchain networks for sharing, workflows and applications.
- For digital marketers using the platform, there should be opportunities to implement new business processes and workflows while prioritizing security.
- The platform is currently in testing and will be generally available next year.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.