Kolkata: Maulana Abul Kalam Azad University of Technology ( MAKAUT) launched new programmes on Digital Marketing Diploma and Certificate Programmes on Friday.
These programmes, launched in collaboration with Cambridge Marketing College (Cambridge UK) provide an introduction and expertise to the fast-moving digital world.
The programme includes the basics of Search Engine Optimization (SEO), Social Media Marketing, Online Advertising, and WebAnalytics for e-commerce activities, Data Visualization Analytics and so on. The event was inaugurated by Bruce Bucknell, British Deputy High Commissioner, Kolkataand and was presided over by Saikat Maitra, Vice-Chancellor of MAKAUT.
Cambridge Marketing College has been represented at the event by its College Ambassador Nandan Sengupta. At present, marketers from different fields need some essential skills to recognize and integrate to monitor digital tactics to further intensify marketing activities. India is rising as one of the fastest growing economies on the global scenario.
The opportunities for growth of business are unbelievable, especially for digital marketing.
At one point online marketing was just a new way for brand and product promotions. It opened up a new form of media to peddle goods and services. But within the past few years, the importance of Digital Marketing has become something else. As the internet becomes entangled with everything we do, the importance of digital marketing is becoming crystal clear. Today is in no longer only Digital Marketing; it has become market.