Making The Most of Twitter Analytics To Redefine Your Marketing Strategy



Recently, Twitter expanded the character limit for tweets from 140 to 280. Before you start drafting new tweets for your account, take a step back and analyze how your previous content is doing. Twitter has a native analytics tool that can be used to examine the reach of your content and know your audience in a better way. Let me take you on a step-by-step walk through of the Analytics section by suggesting how to use this information in your favor.

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