It’s already happening, not only through mergers and acquisitions, but also as brands begin to realize the massive value of martech-powered strategic partnerships and integrations.
The technology possibilities are exciting, but the human side of martech is the source of both the greatest challenges and the greatest opportunities. As the tech marches onward, becoming ever smarter through AI and the activation of more data than humans could possibly comprehend, people are still the glue in successful partnerships and integrations.
In a brave new world where technology can do just about anything, who is going to tell it what to do?
In this post, we’ll continue our exploration of what I like to call the Agile Marketer: who that is, what skills and tools they need to succeed, and how you can become one.
[Read the full article on MarTech Today.]
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