Marketers Need to Stop Lying to Themselves (New Research)


Marketers Need to Stop Lying to Themselves (New Research)

New research launched last week by Marketo shows that marketers—both B2C and B2B—continue to be borderline delusional in terms of what customers actually expect, and how they are and are not delivering against those demands.

The State of Engagement report surveyed 1,000-plus global marketers and 1,000-plus consumers in an effort to understand how (and whether) consumers want to engage with brands, and what companies need to do to best satiate those needs.

Timing on this research was particularly interesting for me, as it launched while I was at the terrific Content Experience 2017 conference which was staged by my friends at Uberflip, in Toronto. The thread throughout the Content Experience event was how to use content marketing to deliver relevant information to consumers, across the customer journey.



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