DUBLIN–(BUSINESS WIRE)–The “Marketing
Automation Software Market (2013-2023)” report has been added
to ResearchAndMarkets.com’s offering.
This research estimates, that by 2024, the marketing automation software
market will generate a revenue of $32.6 billion. During the forecast
period, the domain will progress at a 13.6% CAGR.
The reasons for the growth would be the rising use of social media and
increasing adoption of digital marketing. On-premises and cloud are the
two deployment types, of which the cloud category is expected to grow
faster in the future. The high demand for cloud services by enterprises
to improve reliability and scalability in order to eventually enhance
their IT functionality and operations is one of the main reasons behind
it.
Telecom and IT, banking, financial services, and insurance (BFSI),
automotive, retail, hospitality, manufacturing, government, healthcare,
media and entertainment, education, e-commerce, and others (aerospace,
logistics defense, and research companies) are the various industries
that contribute to the marketing automation software market growth.
Among all these, the largest revenue contribution in 2018 is estimated
to come from the BFSI sector. The huge amounts of data with BFSI
companies can be leveraged to target more customers, using marketing
automation software; therefore, the growth of the sector will positively
affect the domain.
Another reason for the marketing automation software market progress is
the increasing usage of automation tools by digital marketing agencies
to run advertising campaigns on multiple channels. The management of
repetitive tasks for e-mail marketing, social media marketing, and
search engine optimization becomes easier with automation tools. The
digital marketing vertical has grown because of increasing internet
penetration in developed as well as developing countries.
In 2018, North America is estimated to lead the marketing automation
software market, owing to the growth of digital marketing and a rapidly
increasingly number of start-ups, which will result in a rise in the
adoption of such software. Companies in the region are increasingly
marketing their products and services on digital platforms, as the
penetration of online media in people’s lives is growing. People here
are becoming tech-savvy, which is apparent in their shifting inclination
toward social media.
Another reason for the increasing marketing activities on online
platforms is the improvement in retail and growth of the e-commerce
sector. Further, with developments in IoT technologies and IT industry
as a whole, the innovation scope is also increasing. Vendors are
offering advanced software to help companies in their marketing
activities, which is further taking the marketing automation software
market forward.
Marketing automation software is fast becoming essential for B2C and B2B
organizations for lead generation and nurturing, making the domain
highly competitive. The marketing automation software market is
currently witnessing the entry of new players and a decline in software
prices. IBM corporation, Oracle Corporation, Salesforce.com Inc., Adobe
Systems Incorporated, Teradata Corporation, HubSpot Inc, SharpSpring,
Inc., Act-On Software Inc., Infusionsoft Inc., SAS Institute Inc. (SAS),
and ActiveCampaign Inc. are the key players in the domain.
Topics Covered
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Solution
1.3.2 Market Segmentation by Enterprise Size
1.3.3 Market Segmentation by Deployment Type
1.3.4 Market Segmentation by Industry
1.3.5 Market Segmentation by Region
1.3.6 Analysis Period
1.3.7 Market Data Reporting Unit
1.3.7.1 Value
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By country
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Solution
4.1.1.1 Cross-channel campaign management (CCCM)
4.1.1.2 Real-time interaction management
4.1.1.3 Lead-to-revenue management (L2RM)
4.1.1.4 Marketing resource management
4.1.1.5 Content Marketing Platform (CMP)
4.1.1.6 Through Channel Marketing Automation (TCMA)
4.1.2 By Enterprise Size
4.1.2.1 Large enterprises
4.1.2.2 SMEs
4.1.3 By Deployment Type
4.1.3.1 Cloud
4.1.3.2 On-Premises
4.1.4 By Industry
4.1.4.1 BFSI
4.1.4.2 Telecom & IT
4.1.4.3 Retail
4.1.4.4 Automotive
4.1.4.5 Hospitality
4.1.4.6 Manufacturing
4.1.4.7 Healthcare
4.1.4.8 Government
4.1.4.9 Media & entertainment
4.1.4.10 E-commerce
4.1.4.11 Education
4.1.4.12 Others
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Focus on personalized content
4.3.1.2 Use of predictive lead scoring
4.3.2 Drivers
4.3.2.1 Rising adoption of digital marketing
4.3.2.2 Growing social media usage across the globe
4.3.2.3 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 High initial investment
4.3.3.2 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Integration of artificial intelligence (AI) with marketing
automation software
4.3.4.2 Growing adoption of marketing automation software among SMEs
4.4 Porter’s Five Forces Analysis
Chapter 5. Global Market Size and Forecast
5.1 By Solution
5.2 By Enterprise Size
5.3 By Deployment Type
5.4 By Industry
5.5 By Region
Chapter 6. North America Market Size and Forecast
Chapter 7. Europe Market Size and Forecast
Chapter 8. APAC Market Size and Forecast
Chapter 9. Latin America Market Size and Forecast
Chapter 10. MEA Market Size and Forecast
Chapter 11. Competitive Landscape
11.1 List of Key Players
11.2 Market Share Analysis of Key Players
11.3 Competitive Benchmarking of Key Players
11.4 Recent Activities of Key Players
11.5 Global Strategic Developments of Key Players
11.5.1 Mergers and Acquisitions
11.5.2 Partnerships
11.5.3 Product Launches
11.5.4 Other Developments
Chapter 12. Company Profiles
12.1 Oracle Corporation
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.1.3 Key Financial Summary
12.1.4 SWOT Analysis
12.2 International Business Machines (IBM) Corporation
12.3 Adobe Systems Incorporated
12.4 Salesforce.com, Inc
12.5 HubSpot, Inc
12.6 Teradata Corporation
12.7 Act-On Software, Inc.
12.8 SharpSpring, Inc.
12.9 SAP SE
12.10 SAS Institute Inc.
12.11 Infusionsoft, Inc.
12.12 ActiveCampaign, Inc.
For more information about this report visit https://www.researchandmarkets.com/research/tlc4r7/marketing?w=4
