Marketing Strategies for Launching Start-Up Applications If you are looking for ways to promote your application and achieve good results in this business, Harnil Oza, CEO, Hyperlink InfoSystem, explains why having an excellent marketing strategy can make your app appear on top in App Stores.
1. Optimize the app and post regular updates
Most likely, marketing your mobile application is very similar to your other marketing campaigns – although you have to act differently because the promotion of applications is a completely new format of work.
Like a general marketing campaign, your goals should be focused on people and the right targeting settings. However, the difference between your regular advertising campaigns and application marketing is in the ways of achieving the ultimate goal.
Key aspects of application efficiency are focused on store rating, organic and loyal user engagement, saving on downloads and search engine optimization in the store.
Also Read: 5 Best Practices to Optimize Page Load Speed
These are key performance indicators specific to application marketing. Since they are often new for any business, especially a startup, sometimes hire a team that will solve all the problems for you. Then the maximum you have to take care of is the marketing goals of your application. By the way, they should not diverge from the overall goals of your brand. Regular updates for your application are also important, as people must constantly see it at the top. “Word of mouth” in the promotion, too, has not been canceled.
2. Highlight a budget for promotion
Maintaining the recognition of a new application is not easy – it will require comprehensive promotion of it: in social networks, in other applications, it may be possible to do guest blogging and post guest posts in popular marketing blogs. And if you can easily do one of these things for free – for example, the same blogging, then advertising will not be so cheap for you. You need to be ready for this.
3. Focus on the unique advantage of your application to the client
Instead of advertising the application as a product, try to focus on advertising the advantages and unique experience that your application will give the user. There are thousands of similar programs in the app store, but surely something distinguishes you from others.
Consider that according to a recent survey, 86% of consumers said that they buy apps more often if they work simply and are not overloaded with confusing information. Remember this when you create a description of your application in the store. Instead of pointing out every detail, focus on how it can ultimately change the user’s life.
4. Make pages for your application in social networks and on thematic portals
In short, you must create a presence effect wherever you can reach potential customers. In addition to creating a regular page of your brand, use the benefits of promotion in social networks to increase the coverage of your page, and hence the brand awareness.
5. Make your application really necessary
The last “secret” is not a secret at all. To achieve success, your applications must be necessary for the user. Make sure you offer features that he cannot find anywhere else.
An application created in a hurry or having the same functions as dozens, hundreds of others is a waste of time.
Also Read: 5 Ways to Max your Mobile Website’s CX and UX
Advantages of Mobile Marketing
Personal: mobile marketing allows you to avoid campaigns with a single common message sent to an entire database. You can personalize your messages based on any group that you desire.
Always available: the mobile is a device that users carry all time, which makes it the first marketing channel available 24/7. With mobile marketing, they can be accessed at all time.
Measurable and editable: the actions of mobile marketing contemplate a greater precision in the response rate and more information can be obtained than in any other medium, besides evaluating the effectiveness of the campaign in real time.
Immediateness: the mobile is an immediate channel and is accessed instantly. For example, SMS messages are usually read within 15 minutes of receiving them and are usually answered after one hour, at a much higher rate than other channels, such as e-mail.
Interactivity: being a bi-directional channel, the user can interact with the brand or advertiser that is sending the message, and they can use that interaction to profile and better define the preferences of the users.
Segmentation: brands and advertisers can use different selection criteria to configure the ideal target to which they want to get their message: age, sex, socio-demographic characteristics, city, hobbies, terminal typology, etc.
Geolocation: to launch advertising impacts in specific areas, near specific places, being very useful to generate traffic to stores or to launch offers of proximity. 89% of users look for local information.
Social device: if the message has been useful, relevant and attractive for users, they can forward it to their contacts or share it on social networks, contributing a multiplier effect to its effectiveness.
Multi-screen interaction: According to recent surveys, the action that is mostly done when watching television is to interact with your smartphone or tablet (Multitasking), opening a world of possibilities for interaction with the user, making your advertising experience even more complete.
Linkage with the real world: It is the medium that allows the coexistence of the two worlds, digital and real, allowing the interaction and socialization of experiences.
Return on investment: while mobile marketing campaigns reach the target audience previously segmented, the cost per impact can be lower than in other advertising media with consequent savings for brands and advertisers.
The mobile marketing is a new way to reach customers, and most interesting is that it is not as well known, our eyes have not yet become insensitive to this form of advertising. We know that it exists, it is there, but we still do not ignore it as easily as billboard advertisements or change channels as in television. Mobile devices are still a medium that leaves a lot of room for surprise and allows companies to advertise more effectively. You should enjoy these advantages by meeting with app development companies to develop an excellent mobile app.