Running a successful business online, is no easy feat, given the ton of competition always at play. The most successful enterprises are ones that have deployed proven strategies able to respond to changing marketing trends and techniques. An ideal e-commerce marketing strategy is one that can capture people’s attention, especially those looking for products online. In addition, a business should be ready to use an array of outbound strategies to get customers attention. Let us show you how to increase sales online using proven marketing strategies.
Below are some of the best-tried e-commerce marketing
strategies that entrepreneurs can use to gain a competitive edge online.
Marketing Strategies: E-commerce Site Optimization
With a ton of e-commerce platforms offering similar
products, search engine optimization is a must if a business is to draw in the
much-needed traffic. SEO is essential as it ensures a site, as well as
individual product pages, are fully optimized based on keywords that people use
to search for goods online.
While search engine optimization is for directing visitors
to a webpage, the marketing strategy deployed should focus on capturing
potential customer’s attention. A website layout as well as language used and
placement of conversion elements are of importance, if consumers are to stick
around much longer and continue shopping.
A user-friendly website is the way to go as consumer’s love
platforms where they can locate and pay for products with ease.
How to increase sales – Produce original Content
Search engines rank e-commerce sites based on the quality of content posted. For this reason, it is important to create unique high-quality content that stands out from the competition. This way the content will be able to evoke curiosity among potential customers. In this case, you can come up with interactive videos, posts on social media, letters as well as newsletters and blog posts for targeting different demographics of the market.
Original content resonates well with customers in a way that makes them to interact more and ultimately purchase whatever excites them. Original content is a sure way of making a statement online and differentiating one’s business from other clones. Good content can create sustainable conversations as well as positive attention and interactions that go a long way in marketing a business online. Original content also goes a long way in arousing curiosity among loyal customers interested in seeing what is new.
Social Media
Marketing Strategy
Social media has become a powerful tool that is helping
online businesses communicate with customers in a friendly and interactive way.
An ideal e-commerce marketing strategy on social media is one that can generate
high engagement and interaction levels regardless of the target audience.
While passing information via social networks, it is
important to maintain a solid personality and tone that encourages interactions.
When done well, social media marketing can help connect with new customers,
thanks to the widespread sharing that occurs in such networks.
Social media is FREE to use: The fact that social media marketing is free is one of the reasons to make good use of various networks as a way of targeting a broader target audience. However, it is also important to focus on building customer relationships rather than bombarding customers with promotional content from time to time.
While interacting in social media networks, asking for
feedback is a sure way of enhancing interaction levels. Creation of a fan base
is essential as it goes a long way in enhancing an online business popularity
in a field marred with a ton of competition.
How to increase sales using Email Marketing
Email marketing as an e-commerce strategy that entails
sending promotional emails to people who may be interested in whatever good or
service a business is selling. Email marketing has been around for quite some
time because it works.
Amidst the popularity of social media, people still read
emails. Email marketing is thus a great way of letting loyal customers know
what is new. Email marketing tends to have a higher return on investment than
social media because 91% of consumers check their emails daily.
In order to enjoy the successes of email marketing, it is
important to provide useful content all the time. The emails should be
personal, featuring valuable promotions as one of the ways of arousing
curiosity and getting the customers attention.
With email marketing, one must relate with customers on a
level that gauges their interests and encourages engaging. Studies have shown
that automated personalized emails enjoy a 75% higher open rate than those that
lack personalization.
Pay per Click
Advertising
Pay per click advertising is extremely valuable, as an
e-commerce marketing strategy. The success of any online business will most of
the time, come down to the amount of traffic a website can draw. Unless you
operate in a niche market where there is minimal competition, you will have to
rely on PPC ads to drive traffic.
The advert, the offer and landing page must always be in
synch when it comes to PPC advertising. In this case, the landing page should
be a continuation of an add that delivers what was promised as a reward on
clicking. The advert must also be customized using all the popular keywords for
it to appear at the top of search engine results.
Leverage the Power of
Influencers
Influencer marketing is slowly becoming effective when it
comes to getting the message out on whatever a business is all about and what
it is offering. Consumers are likely to visit and ultimately purchase a product
that their favorite celebrity or mentor uses.
If you decide to go this way, then you will want to reach
out to influencers that the target audience loath. Micro influencers are some
of the best as they relate well with day-to-day consumers. They also tend to be
affordable as compared to high end influencers.
Influencer marketing can help improve e-commerce awareness online, increase traffic and drive a brands message to the target audience. Influencers are some of the best as they market a brand across different channels, thus targeting a broader target market. Some of these channels include social media, digital and print ads as well as columns and blogs. Stay tuned for more updates coming your way on how to increase sales online. Check out our other post highlighting product ideas to sell online.