Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enablement efforts.
Why we care
Marketo’s updates to Success Center — an in-product tool to improve user adoption and engagement with this platform — now enable marketers to search and find product documentation and connect with the platform’s Community. How-to guides, use cases and product best practices are also planned. Access to the Success Center is planned to roll out to North America later this quarter.
The updated Microsoft Dynamics CRM integration lets users sync leads and contacts between Marketo Engage and Microsoft Dynamics in real-time. The feature is available through Marketo’s Native CRM integration capability.
More on the news
- Email Editor V1 support will end starting June 1. Marketo urges customers to update V1 emails to V2 prior to the deadline.
- The Marketo Engage user interface will no longer be supported in Internet Explorer browsers beginning with the planned release on July 31.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.