Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.
THE PERFECT JOURNEY (MAYBE): Customer journey orchestration platform Thunderhead has released ThunderBay, a new suite of AI-powered journey-based capabilities. Why we care: Thunderhead’s updated CX tools aim to help marketers better analyze the customer journey at scale and activate the results — the question is whether or not this CX platform and all others promising AI-powered capabilities can deliver a complete and holistic view of the customer, and then act on it in real-time. Source: Thunderhead
WELCOME TO THE PARTY: Piano, a subscription data management and CX solutions provider, announced the launch of Piano Zero, a zero-party and first-party data management platform (DMP) that enables GDPR and CCPA compliance initiatives. Why we care: As privacy regulations continue to expand and consumers increase ad blocker usage, more marketers will be incorporating zero-party and first-party data tools into their ID resolution initiatives. Source: Piano.io
CORONAVIRUS CHANGE: Video conferencing platform Zoom announced it is lifting meeting time-limits for its Basic (free) users in China, allowing meetings via the platform with more than two participants to go beyond the previous 40-minute limit. The move is part of the company’s response to the coronavirus public health emergency. Why we care: The extended meeting time will help China-based business teams impacted by the coronavirus. Zoom is also releasing information sessions and on-demand resources, and said it is monitoring its servers to ensure “maximum reliability” for users. Source: Zoom
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.