Heidi Cohen Interviews Pamela Wilson
New book: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish
Q: What’s your best piece of advice for marketers?
A: Content marketing can be incredibly powerful — but it can feel like a hamster wheel you can’t get off.
My advice to people who want to use content to market their businesses?
Recognize that your website has a lifecycle, and adapt your content marketing approach as you build your content archive and your skills as a content creator.
Q: What was the inspiration for Master Content Strategy?
A: Readers from my first book, Master Content Marketing, kept asking me the next logical questions once they understood how to craft a piece of content.
In this companion book, I suggest ways to approach your publishing frequency, your promotions, and your content amplification. These were all things readers of the first book wanted to know.
Q: What is the key concept behind the book?
A: The key concept behind Master Content Strategy is that your website has a lifecycle and your content goals should change as your website matures.
In the early years, you can focus on populating your site with content. Once you have a solid content foundation, in later years your focus can turn to repurposing content, expanding your reach on other platforms, and keeping older content updated.
Q: What do you want readers to take away from your book
A: One of the most daunting sights you’ll ever see is a blank blog homepage, an empty podcast queue, or a pristine YouTube channel.
Everyone has to start somewhere — and as a content creator, you have the opportunity to grow your skills as you grow your content archive. I’m hoping readers feel encouraged and empowered by this new approach!
Q: How do you describe yourself professionally?
A: I’m an online educator, keynote speaker, award-winning marketer, and author. (Otherwise known as someone who has lived long enough to fit a lot into her career.)
Q: What are the books that inspired your work/career?
A: Two books I read in the last couple of years:
Q: What is the biggest challenge that you’ve had to overcome?
A: Building and running an online business continues to challenge me (in a good way) to this day. I started back in 2010, and every year you have to pivot, adapt, and learn something new. It’s one of the reasons I love this field, and love helping others master it, too.
Q: What’s something unusual or fun that most people don’t know about you?
A: I read, speak, and write Spanish fluently. I have a long-time dream of delivering speeches to audiences in Spanish-speaking countries. If one of your readers knows of any opportunities, please ask them to mandarme un email.
Q: Is there a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of?
A: .
These days, the marketing I work on is for my own business.
I am especially happy with the way the sales page for my new membership program turned out. I wrote the copy and designed the page myself, so it’s a homegrown product.
The page captured the spirit of this new program and (best of all) attracted the exact audience of people I was hoping to work with.
Q: Is there anything else that we haven’t covered that you’d like to share?
A: It’s always an honor to chat with your smart readers, Heidi. Thanks for the invite!
Thanks, Pamela.
P.S. Read our previous interview with Pamela on Master Content Marketing.
Happy Marketing,
Heidi Cohen
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