The number
of people who are using and following different emerging media has
increased. Everyone is living a life
which one could only dream out by using TV, radio and other web applications. This dream has now become true by aiding the
people to watch, listen and do whatever they want at just one click. Every media application or device is using
the same strategies and techniques to be at the top of people’s searches which
include:
- SEO
- PPC
- Marketing via e-mail.
- Best Press Release Distribution
Service
and Syndication - Banner ads, which are targeted upon psychological insight of
population. - Personal URLs.
But the
one thing of which the owners have not yet benefitted themselves is press
release.
Social Media vs Press Release
Many
people are considering press
release distribution as an effective marketing strategy as it uses targeted
marketing approach. But the question
here arises that if you chose targeted marketing then why there is a need to
send the same information to dozens of people.
This creates an image in the minds of people that is some sort of
spam. All is possible either due to
inability of professionals or they do not want to implement a better strategy.
They must
understand this fact that they should focus on quality rather than quantity.
Steps to Break Press Release Addiction
- Recognition of Problem
Whenever you want to recover
yourself from something, the first step to this process is always admission.
Regarding press release, you should understand this fact that it does not work,
and it is also not cost-effective.
Therefore, in order to get benefit you must change your strategy.
Press release has one historical advantage i.e. it assists in
building list of target population and in turn helps to send them the target ad
or message instantly, but it sometimes involves the outdated data and mostly
people do not even bother to read what’s inside that e-mail. To avoid this for granted behavior on the end
of people you must not send e-mail to them so frequently.
- Maintain Relationship
First
You must know first that to whom you are sending that e-mail and
for this purpose you should initiate a conversation which portrays that you
understand and care about the concerned writer.
But do not start conversations on daily basis. If you think that the journalist is
interested, approach him individually.
- Incorporate multi-media
strategies
Narrative writing strategies were common back them but now
articles and contents are getting shorter and involves only related content
usually depicted through photos and videos.
Even though, now if an article does not contain a video then your
article would be underrated. This
incorporation of photos and videos in your writing is called multi-media
strategy.
When you are done with your article
or content and after that if it would get succeeded in such a way that it would
reach the bloggers or journalist then it will be picked up by search engines.
This process is just like being
encountered by a security camera in a shopping store. If people come to know that they are being
recorded, then they would not pick or steal anything. Google is the same security camera. It records which words optimize your search,
so it provides you with the complete set of optimized key words search
engine. After learning this SEO
strategy, you can even provide consultancy to people about search engine
optimization.
After your
content has crossed all the levels i.e. published, got reach of
journalist/bloggers, done with SEO, now it is time to measure success by using
a tracking URL and check that how many of times your blog has been clicked by
people. You can use Google Alerts or
other social media monitor to check all primary, secondary and tertiary blog
reach by people. With the implication of
few more techniques you can even check out the complete impact of “PR without a
press release” initiative.